Season 2 - Ep. 3 - Brian Bertelsen

In this episode of The Shorthorn Bull Pen, host Montie Soules visits with Brian Bertelsen, vice president of field operations for U.S. Premium Beef. Brian shares insight into USPB’s producer-owned model, its long-standing partnership with National Beef, and how the value-based grid system works to reward producers for high-performing cattle. Tune in to learn more about how USPB’s data-driven approach helps producers optimize genetics, nutrition and management to market fed cattle in today’s value-focused beef landscape.