Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibility and user experience while maintaining data security in Google Search.

Resources:

Episode transcript →https://goo.gle/sotr099-transcript

Chapters:
0:00 - Intro
0:09 - Navigating SEO for login and paywalled content
2:01 - How Google indexes restricted content
10:51 - Strategies for controlling content visibility
20:54 - Testing and optimizing your site for Search

Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #SEO

Speaker: Martin Splitt, John Mueller
Products Mentioned: Search Console

Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're using native lazy loading or custom JavaScript libraries, this episode provides insights for developers on how to enhance website speed and user experience.

Resources:

Episode transcript → https://goo.gle/sotr098-transcript

Chapters:
0:00 - Introduction
0:43 - What is lazy loading?
1:57 - HTTP chunking
3:13 - Primary drivers behind lazy loading
6:19 - Why not default lazy load all images?
8:29 - Lazy loading and SEO
8:39 - Impact to Core Web Vitals
9:17 - Largest contentful paint
9:58 - Affecting indexing and ranking
11:30 - Custom libraries for lazy loading
14:17 - How to recognize a problem
15:25 - Practical point of view
16:52 - Infinite scroll vs. lazy loading
19:31 - Lazy loading videos
20:51 - Small images and decorative images
23:16 - Where to chat about lazy loading images
23:55 - Outro

Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #SEO

Speaker: Martin Splitt, John Muelle, Martin Splitt
Products Mentioned: Search Console

In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you're a professional photographer or a hobbyist, this podcast offers valuable insights into how Search Engine Optimization can help you showcase your work and connect with your audience. Find out how to make your images more findable, understand your website's performance, and navigate the ever-changing landscape of digital marketing for photographers. Martin shares his experience building his own photography website and the challenges he faced with SEO for his personal website.

Resources:

Episode transcript → https://goo.gle/sotr097-transcript

Chapters:

0:00 - Intro
0:37 - The Expert?!
3:10 - Why do photographers need websites?
5:39 - Stock Photography and SEO
14:53- Branding and Search
18:21 - Setting up Search Console
21:12 - Web pages and Social Media for your photos.
23:27 - Image Landing Pages
24:52 - Image Optimization
28:38 - Photography and Generative AI

Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #SEO

Speaker: Martin Splitt, John Mueller
Products Mentioned: Search Console