Episodios

  • The Product Owner Role in Construction—Voice of the Customer Across Every Phase | Felipe Engineer-Manriquez
    Jan 30 2026
    Agile in Construction: The Product Owner Role in Construction—Voice of the Customer Across Every Phase With Felipe Engineer-Manriquez Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this episode, we refer to Extreme Ownership by Jocko Willink and Team of Teams by General Stanley McChrystal, as well as our Agile in Construction episodes. The Great Product Owner: Bringing the Voice of the Customer to Every Decision "I want you to think like the owner, and bring that to the team meetings, because we can't have the owner in the meetings with us." - Felipe Engineer-Manriquez The Product Owner role in construction is radically different from software—and Felipe has learned to find it in unexpected places. When Jeff Sutherland told his class to "tear up your business cards" because only three roles exist (Developer, Scrum Master, Product Owner), construction people were confused. Felipe's approach: ask the team who can bring the voice of the customer. Sometimes it's the superintendent, interfacing daily with charge nurses and doctors in a working hospital. Sometimes it's a project executive. Rarely, it's the project manager. The key is that the PO role changes across phases because every day in construction is brand new—the building is physically taking shape. Felipe studied military leadership in Extreme Ownership and Team of Teams and found strong product owner culture—leaders who brought customer voice to cell-level teams against hierarchical norms. Great product owners speak in terms of what the customer wants, transforming how teams prioritize and align naturally. Self-reflection Question: Who on your team currently embodies the voice of the customer, and how might you coach them to bring that perspective more explicitly to every team interaction? The Bad Product Owner: When Gut Decisions Override Value "Value is a beneficial transformation of materials, information, or a combination of both. Let's not do things that don't transform information or materials." - Felipe Engineer-Manriquez Felipe shares a powerful anti-pattern: owners who make gut decisions based on past project trauma without checking if conditions are still true. On a $100 million project, an owner repeatedly introduces work that doesn't add value—reacting to bad things that happened on previous projects, even when those conditions no longer exist. The result? Teams waste time on activities that don't transform materials or information. Felipe teaches teams an industrial engineering definition of value: "a beneficial transformation of materials, information, or a combination of both." Status updates that don't change behavior are waste. Markings on metal decking that will be buried under 5 inches of concrete are waste. The fix? Make the backlog visible and ask: "Where should we zipper this in so it has the most impact on transforming materials or information?" For construction, prioritization always comes back to getting the right materials in place, one time, at the right time—not touching things twice. Self-reflection Question: When stakeholders introduce work based on past experiences, how do you help them evaluate whether those conditions still apply to the current situation? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Felipe Engineer-Manriquez Felipe Engineer-Manriquez is a best-selling author, international speaker, and host of The EBFC Show. A force in Lean and Agile, he helps teams build faster with less effort. Felipe trains and coaches changemakers worldwide—and wrote Construction Scrum to make work easier, better, and faster for everyone. You can link with Felipe Engineer-Manriquez on LinkedIn. You can also find Felipe at thefelipe.bio.link, check out The EBFC Show podcast, and join the EBFC Scrum Community of Practice.
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    19 m
  • Team Happiness as the True Measure of Scrum Master Success in Construction | Felipe Engineer-Manriquez
    Jan 29 2026
    Agile in Construction: Team Happiness as the True Measure of Scrum Master Success in Construction With Felipe Engineer-Manriquez Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. "The teams that are having fun and are light-hearted, making jokes—these are high-performing teams almost 99% of the time. But the teams that are overly sarcastic or too quiet? They're burning out." - Felipe Engineer-Manriquez Felipe offers a refreshingly human definition of success for Scrum Masters: team happiness. After years of traumatic experiences in construction—days when he pounded his steering wheel in frustration during his commute—Felipe developed what he calls being a "human thermometer." He can sense a team's emotional state within 5 minutes of being with them. His proxy for success is a simple Likert scale of 1-5: 5 is Nirvana (working at Google with massages), and 1 is wanting to jump out the window. Felipe emphasizes that most people in construction internalize stress and push it down, so you have to ask directly. When he asked an estimator this question, the man quietly admitted he was at a 2—ready to walk away. Without asking, Felipe would never have known. The key insight: schedule improvements happen as teams move closer to a 5. And the foundation of it all? Understanding. "People do not have an overt need to be loved," Felipe shares from his Scrum training. "They have an overt need to be understood." A successful Scrum Master meddles appropriately, runs toward problems, and focuses on understanding teammates before trying to implement change. Self-reflection Question: If you asked each of your team members to rate their happiness from 1-5 today, what do you think they would say, and what would you learn that you don't currently know? Featured Retrospective Format for the Week: Start/Stop/Keep Felipe's favorite retrospective format is Start/Stop/Keep—but his approach to introducing it is what makes the difference. He connects it to something construction teams already know: the post-mortem. He explains the morbid origin of the term (surgeons standing around a dead patient discussing what went wrong) to emphasize the seriousness of learning. Then he reframes the retrospective as a recurring post-mortem—a "lessons learned" cycle. Start: What should we begin doing that will make things better? Stop: What should we no longer do that doesn't add value? Keep: What good things are we doing that we want to maintain? Felipe uses silent brainstorming so everyone has time to think, then makes responses visible on a whiteboard or digital display. The cadence scales with sprint length—45 minutes for a week, 2 hours for two weeks, half a day for a month. His current team committed to monthly retrospectives and pre-writes their Start/Stop/Keep items, making the facilitated session efficient and focused. [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Felipe Engineer-Manriquez Felipe Engineer-Manriquez is a best-selling author, international speaker, and host of The EBFC Show. A force in Lean and Agile, he helps teams build faster with less effort. Felipe trains and coaches changemakers worldwide—and wrote Construction Scrum to make work easier, better, and faster for everyone. You can link with Felipe Engineer-Manriquez on LinkedIn. You can also find Felipe at thefelipe.bio.link, check out The EBFC Show podcast, and join the EBFC Scrum Community of Practice.
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    15 m
  • The DOWNTIME Strategy—Eliminating Waste Before Adding Process | Felipe Engineer-Manriquez
    Jan 28 2026
    Agile in Construction: The DOWNTIME Strategy—Eliminating Waste Before Adding Process With Felipe Engineer-Manriquez

    Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

    "My first rule is that I will do no harm. And if something goes wrong, I will take full responsibility with leadership. My neck is literally on the line." - Felipe Engineer-Manriquez

    Felipe shares his change strategy for introducing Lean and Agile into construction projects, and it starts with an unexpected principle borrowed from Hippocrates: do no harm. He explicitly tells teams this promise, putting his neck on the line to build trust. But the real magic happens in what comes next: instead of adding new processes, Felipe first helps teams stop doing things. Using the DOWNTIME acronym (Defects, Overproduction, Waiting, Transportation, Inventory, Motion, Excess processing), he identifies wasteful activities that don't add value. In construction, 60-80% of every dollar doesn't add value from the customer's perspective—compared to manufacturing (above 50% value) or agriculture (90% value). Felipe's approach: eliminate waste first to create excess capacity, then introduce new processes. On a project that was 2 years behind schedule with lawyers already engaged, he spent just 5 minutes with the team defining a visible milestone goal on a whiteboard. Two weeks later, they met their schedule and improved by 4 days—the first time ever. The superintendent said, "Never in the entire time I've worked here have we ever met a schedule commitment." The secret? Free up capacity before adding anything new.

    In this episode, we refer to the 8 wastes video by Orbus and WIP limits.

    Self-reflection Question: Before introducing your next process improvement, what wasteful activity could you help your team stop doing to free up the capacity they need to embrace change?

    [The Scrum Master Toolbox Podcast Recommends]

    🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥

    Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.

    🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

    Buy Now on Amazon

    [The Scrum Master Toolbox Podcast Recommends]

    About Felipe Engineer-Manriquez

    Felipe Engineer-Manriquez is a best-selling author, international speaker, and host of The EBFC Show. A force in Lean and Agile, he helps teams build faster with less effort. Felipe trains and coaches changemakers worldwide—and wrote Construction Scrum to make work easier, better, and faster for everyone.

    You can link with Felipe Engineer-Manriquez on LinkedIn.

    You can also find Felipe at thefelipe.bio.link, check out The EBFC Show podcast, and join the EBFC Scrum Community of Practice.

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    16 m
  • Over-Commitment and Silence—The Deadly Duo Destroying Your Teams | Felipe Engineer-Manriquez
    Jan 27 2026
    Agile in Construction: Over-Commitment and Silence—The Deadly Duo Destroying Your Teams With Felipe Engineer-Manriquez Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. "I don't think people are bad. They don't self-destruct because they're bad. What I do see is people getting crushed in terribly bad systems." - Felipe Engineer-Manriquez Felipe shares a powerful insight about team dysfunction: teams don't self-destruct because of bad people—they get crushed by broken systems. On a hospital construction project, he witnessed a dangerous pattern: over-commitment coupled with silence. People would commit to pouring concrete on Thursday when there wasn't even rebar in place—a physical impossibility. But psychological safety was so low that no one could say the emperor had no clothes. Felipe's approach? Ask obvious questions that break the pattern. "Don't you need this so you can do that?" This simple question, framed with verb-noun phrases, surfaces what cannot be spoken. He positions himself as "just a simple, dumb general contractor" who doesn't understand—creating safety for others to speak truth. The turning point comes when you slow down, make work visible, and allow people to say no. As Felipe puts it: "For real accountability, if people are not allowed to say no, then they actually can't make a real promise." Silence is not alignment, and saying yes in low-trust environments is actually hiding from accountability. In this segment, we talk about psychological safety and systems thinking in team dynamics. Self-reflection Question: When you see a team over-committing to impossible deadlines, what question could you ask that surfaces the truth without putting individuals at risk? Featured Book of the Week: The Goal by Eliyahu Goldratt Felipe chose The Goal by Eliyahu Goldratt as the most transformative book of his early lean career. He describes it as "the number one game changer"—a fictional story that teaches the Theory of Constraints in a way you can internalize. The famous "Herbie story" within the book illustrates how helping the slowest part of a process speeds up the entire system. Felipe emphasizes that Theory of Constraints is often skipped in Scrum training when classes run out of time, leaving many credentialed Scrum Masters without this essential knowledge. He uses these principles daily with the Last Planner System in construction—creating visual boards that look like Gantt charts (because construction loves schedules) but function like Scrum boards with days of the week instead of "to do, doing, done." [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Felipe Engineer-Manriquez Felipe Engineer-Manriquez is a best-selling author, international speaker, and host of The EBFC Show. A force in Lean and Agile, he helps teams build faster with less effort. Felipe trains and coaches changemakers worldwide—and wrote Construction Scrum to make work easier, better, and faster for everyone. You can link with Felipe Engineer-Manriquez on LinkedIn. You can also find Felipe at thefelipe.bio.link, check out The EBFC Show podcast, and join the EBFC Scrum Community of Practice.
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    14 m
  • Stop Teaching and Start Doing—The Secret to Agile Adoption in Construction | Felipe Engineer-Manriquez
    Jan 26 2026
    Agile in Construction: Stop Teaching and Start Doing—The Secret to Agile Adoption in Construction With Felipe Engineer-Manriquez

    Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

    "I forgot a couple key things. Number one, they don't have the enthusiasm and love for these new ways of working like I do because they didn't understand the problem that they were in." - Felipe Engineer-Manriquez

    Felipe shares a powerful failure story from his early days adopting Lean and Agile in construction. After discovering Jeff Sutherland's "Red Book" and experiencing incredible results using Scrum with his 4-year-old son on a weekend project, he was eager to bring these methods to his construction team. The problem? He immediately went into teaching mode. His boss Nate and the rest of the team wanted nothing to do with Scrum—they Googled it, saw it was "a software thing," and shut down completely. This is what Felipe now calls the "Not Invented Here Syndrome"—people resist ideas that don't originate from their domain. The breakthrough came when Felipe stopped teaching and started doing. He calls it the "ninja Scrum approach"—embodying the processes and tools without labeling them, making work visible, and delivering results.

    When he managed $25 million worth of scopes using these methods silently, one project manager named Tom stopped him and said, "We've never come to a project where people held their promises." Within a year, even his resistant boss Nate acknowledged the transformation in a post-mortem review. The lesson: don't teach until people pull for the teaching.

    In this episode, we refer to NoEstimates and Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland.

    Self-reflection Question: When you introduce new practices to a team, do you wait until they pull for the teaching, or do you default to explaining before they've seen the value?

    [The Scrum Master Toolbox Podcast Recommends]

    🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥

    Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.

    🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

    Buy Now on Amazon

    [The Scrum Master Toolbox Podcast Recommends]

    About Felipe Engineer-Manriquez

    Felipe Engineer-Manriquez is a best-selling author, international speaker, and host of The EBFC Show. A force in Lean and Agile, he helps teams build faster with less effort. Felipe trains and coaches changemakers worldwide—and wrote Construction Scrum to make work easier, better, and faster for everyone.

    You can link with Felipe Engineer-Manriquez on LinkedIn.

    You can also find Felipe at thefelipe.bio.link, check out The EBFC Show podcast, and join the EBFC Scrum Community of Practice.

    Más Menos
    19 m
  • BONUS Thinking Like an Architect in the Age of AI-Assisted Coding With Brian Childress
    Jan 24 2026
    BONUS: Thinking Like an Architect in the Age of AI-Assisted Coding How can engineers leverage AI to write better code—and think like architects to build systems that truly scale? In this episode, Brian Childress, a CTO and software architect with over 15 years of experience, shares hard-won lessons from teams using AI coding tools daily, and explains why the real challenge isn't just writing code—it's designing systems that scale with users, features, and teams. The Complexity Trap: When AI Multiplies Our Problems "Most engineering projects and software engineers themselves lean more towards complexity, and I find that that complexity really is multiplied when we bring in the power of AI and its ability to write just tons and tons and tons of code." Brian has observed a troubling pattern: AI tools can generate deeply nested components with complex data flows that technically work but are nearly impossible to understand or maintain. When teams don't guide AI through architectural decisions, they end up with code that becomes "a little too complex for us to understand what is actually going on here." The speed at which AI produces code makes understanding the underlying problem even more critical—we can solve problems quickly, but we must ensure we're solving them the right way. In this segment, we mention our longer AI Assisted Coding podcast series. Check that out for further insights and different perspectives on how our software community is learning to make better use of AI Assisted Coding tools. Vibe Coding Has Its Place—But Know Its Limits "Vibe coding is incredibly powerful for designers and product owners who want to prompt until they get something that really demonstrates what they're trying to do." Brian sees value across the entire spectrum from vibe coding to architect-driven development. Vibe coding allows teams to move from wireframes and Figma prototypes to actual working code much faster, enabling quicker validation with real customers. The key distinction is knowing when to use each approach: Vibe coding works well for rapid prototyping and testing whether something has value Architect thinking becomes essential when building production systems that need to scale and be maintained What Does "Thinking Like an Architect" Actually Mean? "When I'm thinking more like an architect, I'm thinking more around how bigger components, higher level components start to fit together." The architect mindset shifts focus from "how do I work within a framework" to "what is the problem I'm really solving?" Brian emphasizes that technology is actually the easiest part of what engineers do—you can Google or AI your way to a solution. The harder work is ensuring that the solution addresses the real customer need. An architect asks: How can I simplify? How can I explain this to someone else, technical or non-technical? The better you can explain it, the better you understand it. AI as Your Thought Partner "What it really forces us to do is to be able to explain ourselves better. I find most software engineers will hide behind complexity because they don't understand the problem." Brian uses AI as a collaborative thought partner rather than just a code generator. He explains the problem, shares his thought process, and then strategizes back and forth—looking for questions that challenge his thinking. This approach forces engineers to communicate clearly instead of hiding behind technical jargon. The AI becomes like having a colleague with an enormous corpus of knowledge who can see solutions you might never have encountered in your career. Simplicity Through Four Shapes "I basically use four shapes to be able to diagram anything, and if I can't do that, then we still have too much complexity. It's a square, a triangle, a circle, and a line." When helping colleagues shift from code-writing to architect-thinking, Brian insists on dead simplicity. If you can diagram a system—from customer-facing problems down to code component breakdowns, data flow, and integrations—using only these four basic shapes, you've reached true understanding. This simplification creates that "light bulb moment" where engineers suddenly get it and can translate understanding into code while in flow state. Making AI Work Culturally: Leading by Example "For me as a leader, as a CTO, I need to show my team this is how I'm using it, this is where I'm messing up with it, showing that it's okay." Brian addresses the cultural challenge head-on: mid-level and senior engineers often resist AI tools, fearing job displacement or having to support "AI slop." His approach is to frame AI as a new tool to learn—just like Google and Stack Overflow were in years past—rather than a threat. He openly shares his experiments, including failures, demonstrating that it's acceptable to laugh at garbage code while learning from how it was generated. The Guardrails That Make AI Safe "If we ...
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    31 m
  • When Velocity Replaces Outcomes—The Product Owner Trap | Cristina Cranga
    Jan 23 2026
    Cristina Cranga: Coaching Product Owners From Output Obsession to Value Conversations Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this episode, we refer to the work of Esko Kilpi on conversations and episodes on Nonviolent Communication (NVC) on the podcast. The Great Product Owner: A People Person Who Clarifies Before Deciding "He was comfortable saying 'I don't know yet. What do you think?' It was a bi-directional conversation, not just one-way." - Cristina Cranga The best Product Owner Cristina worked with was fundamentally a people person and a leader—human skills, not just hard skills. What made him exceptional was his approach to conversation: he started by clarifying the problem first, then decided. By doing this, he separated requests from decisions and made trade-offs explicit. He was comfortable admitting uncertainty, asking "What do you think?" and engaging the team in co-creation rather than issuing directives. Cristina emphasizes that between the PO and Scrum Master, there's a special bond—a strong leadership partnership that teams look to as a reference. She highlights the concept of "ask more, say less": when you ask questions, you collect information that leads to better, more validated decisions. The communication process, as outlined in Nonviolent Communication by Marshall Rosenberg, has four components: observation, feelings, needs, and requests. Great POs embody this by treating uncertainty as part of their job, engaging teams more deeply, and connecting work to value rather than just output. Self-reflection Question: How often does your Product Owner ask "What do you think?" and what would change if they separated requests from decisions more explicitly? The Bad Product Owner: Output Obsession and the Velocity Trap "Success is measured by how much is delivered, not what changes. Teams get faster, but not smarter." - Cristina Cranga The worst Product Owner anti-pattern Cristina has witnessed is output obsession—measuring success by how much is delivered rather than what actually changes for users or the business. When velocity replaces outcomes as the primary metric, teams get faster but not smarter. Faster doesn't equal smarter. This anti-pattern is particularly dangerous in an AI-accelerated environment where delivery speed is no longer a constraint. The challenge for practitioners is shifting this mindset. The strongest POs make different choices: they own their decisions at the team level, make decisions explicit, treat uncertainty as part of the job, and connect work to value. When POs break free from output obsession, the results are powerful: faster alignment, no decision hallucinations, more engaged teams willing to experiment, and genuine connection between work and value. In this segment, we refer to Nonviolent Communication by Marshall Rosenberg. Self-reflection Question: If you removed velocity from your team's dashboard tomorrow, what conversations would emerge about actual value delivered? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Cristina Cranga Human, Innovation enthusiast with a curious mind always learning new things. Sometimes a dreamer and a restless soul. Her mission in life is helping People thrive. She has a background in psychology and an experience in supporting the implementation of multiple IT software projects in complex digital eco-systems with different technologies at international level. How these two worlds can shape a professional? Let's discover it ... You can link with Cristina Cranga on LinkedIn.
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    18 m
  • Decision Quality as the True Measure of Scrum Master Effectiveness | Cristina Cranga
    Jan 22 2026
    Cristina Cranga: Decision Quality as the True Measure of Scrum Master Effectiveness

    Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

    "A Scrum Master is successful when teams make better decisions, faster, with clear trade-offs—everything else is a side effect, not the job." - Cristina Cranga

    Cristina offers a refreshingly clear definition of Scrum Master success for 2026: increasing the team's decision quality under accelerating change. She emphasizes that success as a term changes over time, and what mattered in previous years may not be what matters now. It's not about ceremony fluency or even making yourself unnecessary—those are side effects. The core of success is helping teams navigate complexity and AI-driven acceleration by making better decisions faster with explicit trade-offs.

    Cristina describes this as an evolution from a "mechanic" role—focused on ceremonies, flow, and structure—to a strategic role. The Scrum Master elevates into a leader of team systems and human behaviors, possibly even becoming an AI integration enabler. This requires reskilling and upskilling as the environment changes. Her prompt for self-reflection: How can you orient your execution of the Scrum Master role more towards strategic aspects, focusing on decision quality as the opposite of decision hallucination?

    Self-reflection Question: What would change in your daily work if you measured your success by the quality of decisions your team makes rather than the smoothness of your ceremonies?

    Featured Retrospective Format for the Week: Start/Stop/Continue

    Cristina advocates for simplicity in retrospectives, choosing the classic Start/Stop/Continue format. But she emphasizes that the format itself is secondary—what matters is the environment you create and the outcomes you achieve. Her two key conditions for any retrospective: an actionable plan and a simple conversational approach.

    She challenges Scrum Masters to focus on the "how" rather than the "what"—how do you hold the space? How do you hold the silence? How do you approach disagreements? The power of Start/Stop/Continue lies in its simplicity, which frees facilitators to focus on creating psychological safety. Cristina also warns against the instinct to take ownership of action items yourself—instead, delegate to team members so they own their problems and become more committed to finding solutions.

    [The Scrum Master Toolbox Podcast Recommends]

    🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥

    Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.

    🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

    Buy Now on Amazon

    [The Scrum Master Toolbox Podcast Recommends]

    About Cristina Cranga

    Human, Innovation enthusiast with a curious mind always learning new things. Sometimes a dreamer and a restless soul. Her mission in life is helping People thrive. She has a background in psychology and an experience in supporting the implementation of multiple IT software projects in complex digital eco-systems with different technologies at international level. How these two worlds can shape a professional? Let's discover it ...

    You can link with Cristina Cranga on LinkedIn.

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    12 m