Scotland & Lithuania: It takes two to tango, but three to nation brand

How can nations engage their citizens in creating and promoting a place brand strategy for their country? Listen in as Claire Prentice, Head of Brand Scotland & Net Zero Marketing, talks with Marius Gurskas, Director of Communications for the Government Chancellery of Lithuania, about the launch of their strategy, the nation’s data-led initiatives to reputation monitoring, and how they’re strengthening their values through positive actions.

Hosted on Acast. See acast.com/privacy for more information.