Scary Good: Selling Horror Content India with Divay Agarwal, Head of Content at TMV & Khooni Monday
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Scary Good: Selling Horror Content India with Divay Agarwal, Head of Content at TMV & Khooni Monday
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Our next guest cracked the content code for Indian audiences, disrupting genres and platforms with his scary good (and record-breaking) horror content. We’re on a quest to find out how.
MICAST is in conversation with Divay Agarwal - Head of Content at The Mad Virus Studios and creator of the immensely popular YouTube horror show, Khooni Monday. With over 7 years of experience ranging from product management to content creation, across organizations such as Lionsgate, Jio Cinemas, JioTV+ and HT Media. He’s a content extraordinaire from MICA’s batch of 2018!
In this episode we discuss:
1:37 - Horror entertainment vs. the Indian mainstream
8:16 - The key to engaging fans and keeping them hooked to your content
12:03 - Decoding Divay’s process - adapting animation for audio formats
20:00 - The business reality of creative content endeavours
Keep up with MICA's Offical Podcast over at our Instagram page! https://www.instagram.com/micast_themicanpodcast