As AI tools become more embedded in creative workflows, what happens to intuition, craft, and authorship? In this behind-the-scenes episode, we discuss recent articles and interviews published by Scandinavian MIND. The conversation touches on emerging design practices like vibe coding, the rise (and limits) of prompting, and why Nordic creatives continue to emphasise human-centric strategy.

In this conversation, we talk about:

• How AI challenges the role of human intuition in design and storytelling
• Why creativity is becoming a shared task between humans and machines
• What brands and creatives must do to stay relevant in an age of algorithmic discovery

With:

Konrad Olsson, Editor-in-Chief and Founder

Erik Olofsson-Havikko, Co-Founder and Creative Director

Louise Holmström, Editorial Assistant

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Hosted on Acast. See acast.com/privacy for more information.

We revisit a panel from the latest Transformation Conference in Copenhagen, where we spoke to three industry leaders shaping how fashion brands and retailers use data to improve planning, reduce waste, and boost profitability

We speak with:

• Anna-Karin Holck, Country Retail Manager, Bestseller.
• Morten Kristiansen, CCO, Les Deux.
• Daniel Di Benedetto, Regional Director Euro North, Centric Software

In this conversation, we talk about:

• Why localisation in retail is key to reducing overproduction and increasing margins.
• How to combine creative instinct with structured data to stay relevant in both digital and physical retail.
• The role of RFID and PLM systems in creating feedback loops that improve decision-making across the organisation.
• How generative AI can support designers and planners in improving hit rates and optimising inventory.

Host:

Konrad Olsson, editor-in-chief and founder of Scandinavian MIND

Linda Pimmeshofer, editor-at-large, Scandinavian MIND

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.

We speak with Kieran Long, director of Amos Rex in Helsinki. After leading the architecture and design museum ArkDes in Stockholm and the design department at the V&A museum in London, Kieran Long now heads one of the most progressive institutions in the Nordics. Amos Rex in Helsinki

In this conversation, recorded during Fashion in Helsinki, we talk about:

• Why fashion is more than clothes, it’s culture
• How museums can become spaces for self-expression and public dialogue
• The impact of AI on creativity and artistic practice
• Lessons from working with the iconic Finnish fashion personality Minttu Vesala and staging fashion shows in public space

Hosted by:

Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.