In this season finale, Mike and Heather Beckham discuss their journey of starting Simple Modern and the challenges and joys of being married to an entrepreneur.

They share how faith has played a role in building the company and striving for excellence in all areas of life. They also discuss the importance of work-life balance and how they prioritize their marriage and family. Heather provides additional key insight and advice on supporting and challenging an entrepreneurial spouse.

Lastly, they open up on the impact of their giving initiatives and the motivation behind incorporating every employee in the process.

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Checkout Simple Modern: https://www.simplemodern.com

Corbin Wallace, Chief Growth Officer, played a key role in navigating the complex licensing landscape. Together with Mike, they explore the intricacies of building partnerships with iconic brands like Disney and the NFL, emphasizing the art and science of licensing.

The episode covers challenges faced in securing licenses, the creative processes involved in designing unique patterns, and the importance of understanding partners' needs with a long-term mindset.

Beyond Disney, the conversation touches on partnerships with major sports leagues and media companies, mass retail challenges, and the impact of trust and reputation on industry opportunities.

Scaling for Good unveils the power of licensing, the art of partnerships, and the long-term vision propelling Simple Modern's success.

THIS EPISODE'S SPONSOR:
Launch, grow, and optimize with Bluebird: https://www.thebluebirdgrp.com/

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm
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Checkout Simple Modern: https://www.simplemodern.com

Jeff Hannam, the Chief Financial Officer and Mike discuss the challenges of recruiting Hannam, who had no prior experience in the consumer packaged goods industry but eventually joined as CFO.

The conversation delves into the strategic decisions made early in Simple Modern's growth, emphasizing the importance of building a strong financial organization and making the business bankable. Hannam explains how they managed inventory, the nuances of the consumer product business, and the role of forecasting and planning in mitigating risks associated with inventory management.

Jeff discusses the company's goals beyond profit, emphasizing a desire for giving and benefiting the local community. They explore the significance of internal ownership and how it allows for a long-term focus on both financial success and broader goals. The conversation also touches on the challenges and benefits of aligning individual values within the company, particularly when it comes to the complex interplay between financial performance and qualitative goals.

Overall, the conversation provides a glimpse into the challenges, emotions, and strategic considerations involved in managing a startup, especially during critical times such as the COVID pandemic.

THIS EPISODE'S SPONSOR:
Solving the tension between optimization and design, we help brands make the most of their eCommerce: https://www.vaangroup.com/

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm
Visit Mike's Website: https://www.mikebeckhamblog.com
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Checkout Simple Modern: https://www.simplemodern.com

Caleb Phillips, the Vice President of Technology at Simple Modern and Mike discuss the challenges and opportunities that arise when integrating technology into a non-tech company, the importance of understanding the business side of technical tools, and how building relationships plays a significant role in successful technology implementations.

Discover how effective communication and building pathways for collaboration can bridge the understanding gap and lead to successful project outcomes. The episode explores topics such as the intersection of credibility and trust, navigating complex projects, and the art of effective communication in leadership.

THIS EPISODE'S SPONSOR:
Friendly Full-Service Order Fulfillment and Distribution
https://www.encorefulfills.com/

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm
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Checkout Simple Modern: https://www.simplemodern.com

Chris Hoyle, CMO at Simple Modern, explores the challenges and growth of the brand. Mike and Chris discuss the importance of aligning the organization with a shared purpose and reminisce about the company's early days.

They highlight the role of style in connecting with customers, emphasizing the magic of double vacuum insulation. The narrative unfolds the company's journey on Amazon, positioning Simple Modern as a value brand.

The conversation touches on managing a creative team, qualitative and quantitative inputs, and the significance of constant experimentation in staying ahead in the dynamic market.

THIS EPISODE'S SPONSOR:
Solving the tension between optimization and design, we help brands make the most of their eCommerce: https://www.vaangroup.com/

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm
Visit Mike's Website: https://www.mikebeckhamblog.com
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Checkout Simple Modern: https://www.simplemodern.com

Embark on a 13-year entrepreneurial journey with Mike Beckham where he shares the highs and lows of building businesses. Beckham unveils the key to business success—cultivating a winning culture.

Live from his keynote at the Main Street Summit, Mike explores the intricacies of culture and introduces three underestimated pillars: trust, purpose, and ownership. Trust, the linchpin, is dissected through the Trust Equation, emphasizing the balance of interpersonal and performance dimensions. Purpose's power in fostering exceptional teams is illustrated, aligning individual roles with a broader calling. The third pillar, ownership, takes center stage as he shares insights on transitioning from leader-dependent to collectively owned culture.

Don't miss this roadmap to creating an exceptional workplace.

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm
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Checkout Simple Modern: https://www.simplemodern.com

Bryan Porter, co-founder of Simple Modern, takes over the host chair to interview Mike Beckham, the CEO of Simple Modern.

As Mike navigates the unfamiliar territory of being a guest on his own podcast, Bryan jumps into Mike's background prior to Simple Modern, exploring his atypical journey from a finance undergraduate to the world of entrepreneurship and e-commerce. Mike reflects on the pivotal moments that led him to transition from the nonprofit world to the business world, emphasizing the importance of purpose and impact in his career decisions.

Mike sheds light on the CEO role's evolution throughout different phases of the company. From bootstrapping and working nights to building a team and securing major partnerships. As the startup scales and success brings the opportunity to hire, Bryan discusses the challenges of coaching new team members. They explore the pitfalls of becoming a bottleneck by resisting delegation and share strategies for effectively empowering others.

This discussion highlights the role of leadership in creating a positive impact beyond profit, emphasizing the idea that true success lies in making a redemptive impact on the lives of others.

THIS EPISODE'S SPONSOR:
Friendly Full-Service Order Fulfillment and Distribution
https://www.encorefulfills.com/

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm
Visit Mike's Website: https://www.mikebeckhamblog.com
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Checkout Simple Modern: https://www.simplemodern.com

Bryan Porter, the Chief e-Commerce Officer of Simple Modern discusses the company strategy for achieving initial traction on Amazon, emphasizing a channel strategy over a product strategy. Mike and Bryan describe the intricacies of succeeding on Amazon, emphasizing the importance of understanding the platform's algorithm and customer behavior. The speakers share insights into building effective product listings, including the significance of customer clicks, conversions, and providing a unique value proposition.

This episode reflects on the longevity of their success on Amazon, attributing it to their willingness to iterate, test, and pivot based on customer data. They discuss the pitfalls of becoming emotionally attached to a successful product and the necessity of disrupting themselves to stay relevant. The conversation touches on the advantages of being a privately held, bootstrapped company, allowing them the flexibility to invest in development and growth without immediate financial pressures.

THIS EPISODE'S SPONSOR:
Solving the tension between optimization and design, we help brands make the most of their eCommerce:
https://www.vaangroup.com/

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm
Visit Mike's Website: https://www.mikebeckhamblog.com
Follow Mike on X: https://twitter.com/mikebeckhamsm
Follow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/
Checkout Simple Modern: https://www.simplemodern.com