Scaling a Lending Company in a Small Town—Here’s How I Did It | #110

Logan Richetti with Finley Capital joins Matt Rosen, to share the full backstory of how Finley Capital came to life—from making his very first private loan to launching a multi-million-dollar lending business at Finley Capital. Logan shares the story behind the name, how he's scaled with platforms like LendSafe and LendPrivate, and why private lending is one of the most powerful wealth-building tools.

We dive into:
• Starting a lending business with no roadmap
• Raising capital before I had a track record
• Balancing deal flow vs. funding
• Structuring smarter, safer loans
• Why trust, education & systems matter most

Whether you're just learning about private lending or trying to take your operation to the next level, this episode is for you.

Listen now + grab free resources at LendPrivate.us

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Are you a borrower, investor, or private lender looking to unlock new opportunities in real estate and private lending? Join Logan Richetti, founder of Finley Capital, as he shares expert insights and strategies from years of experience in the private lending industry. Tune in weekly for episodes covering all aspects of private lending—from securing hard money loans and private capital, to real estate investment tips, portfolio management, and retirement strategies. We’ve got everything you need to fuel your next big investment!

✔️ Tune in now and watch the full video podcast at @finleycapital.us ✔️

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Make sure to check out the top resources for both new and experienced private lenders and investors at Finley Capital. Get your Private Lending Journey started today!

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