Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston

In this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy shares his journey from solo filmmaker to scaling a thriving business and becoming an industry leader.

We dive deep into:

• The mindset shifts needed to scale from sole trader to company.
• Why niching in business is non-negotiable for premium positioning.
• How to transition from being a generalist to a sought-after specialist.
• Navigating the fears of failure and investing in growth.

If you're a creative entrepreneur or business owner ready to scale, build authority, and master your niche, this conversation is packed with invaluable insights and real talk.

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