Scaling Web3 B2B: Growth Strategies, Freelancers & Team Building

Here are three things you’ll learn in this episode:

🌐 Scaling B2B Businesses in Niche Markets: Igor discusses Vortex's impressive 3x growth in 2023, onboarding 153 new clients in the niche Web3 market-making industry. He emphasizes that "first 100 customers" means something different in B2B compared to B2C, highlighting that even a smaller number of high-value clients can signify massive success for a specialized service.

🧠 Strategic Use of Freelancers for Growth and Testing: Igor advocates for using freelancers to test new markets or roles quickly and cost-effectively before committing to in-house hires. He suggests that while core functions might benefit from dedicated in-house teams, specialized tasks like SEO or initial business development outreach can be efficiently managed by freelancers, offering flexibility and faster deployment.

📲 The Importance of Clear Processes and Team Atmosphere: Igor stresses the necessity of meticulously documenting all business processes and workflows to ensure clarity for the team, whether in-house or freelance. He also highlights the value of fostering an atmosphere where team members feel comfortable providing feedback and suggesting optimizations, contributing to continuous improvement and efficiency.

About Igor and Vortex:

- Website: https://www.vortex.foundation/

- LinkedIn: https://www.linkedin.com/in/dubovin/

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