You’ve got income stream ideas—maybe too many. But instead of building momentum, you feel stuck in research, adding features, or waiting until it’s perfect.

In this episode, I share a personal story about my basement remodel that spiraled out of control. More importantly, I connect that story to what happens when we try to build without a clear finish line. If you’ve been spinning your wheels or afraid to start your course or offer, this episode is a gentle nudge to stop planning and start defining.

You’ll learn how to pick a “minimum viable product” version of your idea, set boundaries around it, and move forward with clarity. Progress doesn’t come from having all the ideas—it comes from choosing one and finishing it.

• 00:01 – Welcome & Rebrand
• 01:30 – Basement Story Begins
• 03:00 – How Ideas Expand
• 04:45 – The Stuck Loop
• 06:15 – Research vs. Action
• 07:00 – Define Your MVP
• 08:10 – Choose a Finish Line
• 09:30 – You’re Halfway There
• 10:10 – Take Imperfect Action

Guest: Susan Schramm | Author of Fast Track Your Big Idea

Host: James Marland | Scaling Therapy Practice Podcast
Episode Overview

Why do great ideas fail before they ever get off the ground? In this episode of Scaling Therapy Practice, James Marland talks with author and strategist Susan Schramm about the surprising root cause of stalled projects: fear of risk. But it’s not just financial or legal risks—it’s the people side of risk that’s often overlooked.

If you’re a therapist, coach, or solopreneur with a course, program, or big idea sitting in a notebook or buried under client work, this conversation is for you. Susan shares how to reframe risk as a leadership tool, not a barrier—and how to use her 6-step De-Risk System to build momentum and finally launch your idea with confidence.

3 Reasons to Listen

• Discover what’s really stopping your launch — It’s not your idea. It’s unspoken risk.
• Learn the “De-Risk” system — Six clear, practical steps to help you move forward, even if you’re afraid.
• Hear how clarity beats confidence — When you know the “why” and “who,” your strategy becomes easier to execute.

Timestamped Highlights

• [00:00] Not talking about risk
• [01:45] Launching ideas since childhood
• [03:30] Why good ideas stall
• [04:50] People side of risk
• [05:45] Fear vs. clarity
• [07:15] Group hesitation explained
• [08:40] Risk = uncertainty
• [10:15] Fight, flight, or freeze
• [11:50] Therapist solopreneurs & teams
• [13:20] Silence isn’t safety
• [14:15] Culture of risk conversation
• [16:00] 6-step De-Risk system
• [19:00] Why now? Why you?
• [21:45] Who needs to act?
• [23:15] How strategies adapt
• [24:30] Pre-mortems & planning ahead
• [26:30] Overplanning kills momentum
• [28:10] MVP mindset matters
• [30:00] Book & launch team info
• [32:00] Final thoughts on risk

• Susan’s website: FastTrackYourBigIdea.com
• Email for the De-Risk Checklist: susan.schramm@gotomarketimpact.com
• Book (Coming Oct 2025): Fast Track Your Big Idea: Navigate Risk, Move People to Action, and Avoid Your Strategy Going Off Course
• Course Creation Support: https://www.coursecreationstudio.com/

Are people leaving your webinars before you even make your offer? In this episode of Scaling Therapy Practice, host James Marlin sits down with Johnny Byrne, known as The Webinar Wizard, to talk about how to create engaging webinars that keep people watching—and buying.

Whether you're a therapist, coach, or course creator, Johnny explains how to upgrade your presentation style using free tools, simple tech (like Stream Deck + OBS), and easy visual techniques that make a BIG difference. Learn why most webinars fail to convert—and what to do instead.

If you run webinars, workshops, or online courses, this episode will help you turn more viewers into buyers.

00:00 – Why Most Webinars Lose Viewers Before the Offer
01:05 – Meet Johnny Byrne, the Webinar Wizard
02:40 – From Live Trainer to Online Engagement Expert
04:00 – How the Pandemic Changed Presentation Skills
05:20 – “You’re Not Too Techy”—Why Anyone Can Do This
07:00 – Free Tools: Stream Deck & OBS for Better Engagement
08:45 – No More “Can You See My Slides?”
10:10 – The Power of Pattern Interrupts
11:30 – Why Looking & Sounding Good Builds Trust
13:00 – Making Your Webinar Feel Like a Show
14:45 – Live Drawing with iPad or Paper for Real-Time Connection
16:30 – Record & Edit at the Same Time (Big Time Saver!)
18:00 – Shocking Stats: 60% Leave Before Your Sales Pitch
19:20 – You’re Losing Sales If They Don’t Stay Till the End
21:15 – How to Use Timers, Music & Visuals for Better Flow
22:30 – Deliver an Experience, Not Just an Event
24:00 – Where to Find Johnny + Free Setup Review Offer

• Johnny Byrne’s Website: https://johnnybeirne.com/
• Free Setup Review with Johnny: https://johnnybeirne.com/
• Free Live Training with Johnny: https://luma.com/webinarwizard?k=c&period=past