Scaling Storytelling Through Social Media Champions with Kayla Choate & Kelly Jellings

1. Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees.

1. You’ll hear how they structured expectations, offered ongoing support, and adapted training to work across 20 different schools.
   
   
   
2. The social media results speak for themselves: a 35% increase in followers, 870% more video views, and a 75% bump in posting frequency in just one year. They also share some of the best stories that their schools have created since the start of the program.
   
   
   
3. This episode is packed with replicable ideas - from fostering school-level ownership to using Google Chat for peer support to their approach to national recognition days. You’ll walk away with fresh inspiration (and their job description!).

SPECIAL GUESTS

Kayla Choate

Executive Director of Communications

Waukee Community School District, Iowa

Email: [e-mail]

Kelly Jellings

Communications Manager

Waukee Community School District, Iowa

Email: [e-mail]

Website: https://www.waukeeschools.org/

Facebook: http://www.facebook.com/WaukeeCSD

Instagram: https://www.instagram.com/waukeecsd/

LinkedIn: https://www.linkedin.com/company/waukeecsd

USEFUL INFORMATION

• Job description for Social Media Champions
• Disney Reel from one of our elementary schools in April 2024
• "Throwing a Fit" reel from Waukee CSD middle school
• 1 school Facebook page: Waukee Elementary
• 1 school Instagram page: Radiant Elementary
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

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