Scaling Enterprise SaaS Business in India: a masterclass by Sachin Bhatia of Exotel

In the last two decades, the software-as-a-service (SaaS) industry has reshaped how enterprises operate, communicate, and grow, becoming the backbone of modern enterprises. Today, software accounts for ~20 percent of the total enterprise spending on technology but has a value creation of ~50 percent. 

Yet, in emerging markets like India, the journey of growing an Enterprise SaaS business is far from easy. Startups need to navigate a rough terrain of opportunities and challenges.

I recently spoke to Sachin Bhatia, co-founder of Exotel, and exchanged notes, advice, and frameworks on scaling the Enterprise SaaS business in India. Exotel is a Blume Fund I company that offers an enterprise SaaS platform for connected customer conversations and is a canonical example of how to scale enterprise SaaS in India.

In this article, I have condensed the conversation into digestible insights and frameworks. This is a masterclass for SaaS founders aspiring to sell to enterprise customers in India and emerging markets. 

Full Article available here - https://blume.vc/commentaries/scaling-enterprise-saas-business-in-india-a-masterclass-by-sachin-bhatia-of-exotel