Scaling Care with Heart

In this powerful episode of The Inclusion Bites Podcast, Joanne Lockwood is joined by Amrit Dhaliwal to explore how compassionate care can be scaled across the UK through entrepreneurial innovation. The discussion begins with the personal motivations behind entering the social care sector and swiftly moves into the structural challenges facing both providers and recipients—including unsustainable government funding, undervaluation of care workers, and the complexities families face when navigating the care system. Joanne shares first-hand experiences as a family member procuring domiciliary care, painting a vivid picture of the gaps between intention and reality, while Amrit details the shifts needed to professionalise and rebrand the care sector, elevate careers, and centre the user’s dignity and independence.

Amrit is a dynamic entrepreneur and the CEO of Wolfinch, a purpose-led franchising model transforming home care provision across the UK. Inspired by both his wife’s and his own family’s lived experience, Amrit broke away from traditional hospitality ventures and established a successful home care franchise built on quality, values-based recruitment, and sustainable business practice. His vision extends into social impact, professionalisation of care roles, and advocating for a reimagined funding structure that rewards innovation, retention, and upskilling. Amrit’s work is fuelled by the belief that scalable, quality care should empower both the cared-for and those who deliver it.

Joanne and Amrit dissect the root causes of care sector instability—from restrictive 15-minute local authority contracts to public misunderstandings about the breadth and skill within social care roles. They highlight the importance of prevention, workplace flexibility for family carers, and the need for policymakers to shift their focus from lifespan to healthspan. Amrit discusses franchise-led solutions to empower new entrants into home care, rooted in community engagement, robust training, and equitable business models.

A key takeaway from this episode is that transforming social care requires disrupting outdated paradigms while recognising the human side of scalable, compassionate services. For listeners navigating care for loved ones or interested in innovative, values-driven business models, this conversation provides both practical insights and a rallying cry for meaningful social change.