Scaling CPG Brands with Roadmap CPG's Michelle Prychidny and Koreann Webster

Scaling CPG Brands with Roadmap CPG's Michelle Prychidny and Koreann Webster

In this episode of This Commerce Life, hosts Phil and Kenny welcome the dynamic duo behind Roadmap CPG - Michelle Prychidny and Koreann Webster. Together, these industry veterans share their combined decades of experience helping emerging CPG brands navigate the treacherous waters of retail scaling.

From their early days at Vega and their rocket ship journey with SmartSweets to launching their own consultancy, Michelle and Koreann break down the critical foundational pieces that make or break growing brands. They dive deep into the most common pitfalls they see repeatedly: cash flow nightmares, pricing disasters, and the fundamental disconnect between profit and loss versus actual cash in the bank.

check out Roadmap CPG here: https://www.roadmapcpg.com/

Find Koreann here: https://www.linkedin.com/in/koreann-webster-42b43160/

Find Michelle here: https://www.linkedin.com/in/michelle-mckay-prychidny-b6b0492/

Thank you to Field Agent Canada for sponsoring the podcast. https://www.fieldagentcanada.com/