Episodios

  • Episode 43: My life works framework that is a non-fail to having everything you want in life and business

    Episode 43: My life works framework that is a non-fail to having everything you want in life and business
    Nov 15 2025
    Episode 43: My life works framework that is a non-fail to having everything you want in life and business EPISODE OVERVIEW In this episode, Kayla Petrasek breaks down the proprietary ScaleHaus Success Framework—the exact methodology used with seven-figure founders and high-level executives to transform potential into power. This is not motivational theory. This is strategic methodology for building unshakeable businesses and unstoppable leadership. Best For: Founders, executives, medical aesthetic clinic owners, pharmaceutical leaders, device innovators, and high-level professionals ready to scale KEY FRAMEWORKS COVERED The ScaleHaus Success Framework: 3 Pillars Action & ImplementationBravery & ConfidencePatience & Resilience TIMESTAMPS & KEY TAKEAWAYS [0:00-2:00] INTRO: Dismantling the Mythology of Success Core Message: Intelligence, network, and strategy won't save you. Execution will. Key Quote: "Your intelligence won't save you. Your network won't save you. Your perfectly crafted strategy won't save you. What will? Execution." Main Insight: The top 1% don't wait to feel ready—they choose action over analysis and stand in rooms before anyone invites them there. [2:00-7:30] PILLAR 1: Action & Implementation Core Message: You already know what to do. The question is: when will you stop pretending you don't? Key Concepts: Implementation is the great separator between potential and powerThe market rewards presence, not preparationEvery day spent "getting ready" is a day your competition gets aheadThe world pays for executed ideas, not brilliant ones Key Quote: "Stop worshipping information. Start worshipping implementation." Action Exercise: Calculate the cost of your last delayed decision—not just in revenue, but in momentum, identity, and the version of yourself you didn't become. Directive #1: Make the decision today. Send the email tonight. Schedule the call tomorrow. Launch the thing this week. Imperfectly. Messy. Scared. Application Examples: The partnership you didn't proposeThe price increase you didn't implementThe team member you didn't hire or fireThe content you didn't postThe product you didn't launch [7:30-13:00] PILLAR 2: Bravery & Confidence Core Message: You don't build confidence through success. You decide confidence before success, and then success has no choice but to follow. Key Concepts: Confidence is a transfer of certaintyPeople don't believe in your product; they believe in your belief in itBravery rewrites your identity every time you choose courage over comfortThe market responds when you claim your identity, not when you prove it Key Quote: "Bravery is not the absence of fear. Bravery is deciding that your vision matters more than your fear." The Confidence Equation: When you are certain → They become certainWhen you are solid → They become soldWhen you are unshakeable → They write the check Directive #2: Stop waiting for permission. Stop waiting for proof. Start deciding who you are and then become undeniable in that identity. What Top Performers Do: Launch before they're readyHire before they can afford itScale before it makes senseReposition mid-flightName uncomfortable pricesWalk into uninvited roomsSpeak with authority before having metrics [13:00-18:30] PILLAR 3: Patience & Resilience Core Message: Building something meaningful is brutal. The only question that matters is: how fast do you get back up? Key Concepts: Treat failure as data, not identityStrategic endurance = understanding business is a years-long series of sprints, recoveries, and breakthroughsIf you refuse to quit, you cannot loseEvery setback sharpens you; every challenge expands your capacity Key Quote: "The founders who win are not the most talented. They're the most relentless." The Reality of Building: Launches that flopPartnerships that implodeTeam members who quit at the worst timeInvestors who ghostMarkets that shift overnightQuarters where you don't make payroll The Resilience Practice: Extract the lessonAdjust the strategyRefine the approachMove again Directive #3: Stop expecting overnight miracles. Start building foundations that outlive your feelings. The Four Seasons of Business: The Growth SeasonThe Restructuring SeasonThe Humility SeasonThe Explosion Season Your Job: Stay in the arena long enough to experience all of them. [18:30-20:00] CLOSING INTEGRATION Final Challenge: The founder who wins is not the one with the most potential—it's the one who refuses to hide from it. The Ultimate Question: What are you going to do with this? Core Truth: You don't need more information. You don't need another certification. You don't need to wait until you're ready. You need to commit. QUOTABLE MOMENTS "The world does not pay you for brilliant ideas. The world pays you for executed ideas." "People don't believe in your product. They believe in your belief in your product." "Bravery doesn't just open doors. Bravery rewrites your identity." "If you refuse to quit, you cannot lose....
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    30 m
  • Episode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBA

    Episode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBA
    Nov 5 2025

    Master the Business Side of Beauty – Introducing The Aesthetic MBA

    Episode Summary:
    In this episode, Kayla Petrasek — award-winning sales leader and founder of Allora Agency — officially launches The Aesthetic MBA, a 12-week business accelerator designed for medical aesthetic professionals ready to scale with strategy, not guesswork.

    If you've ever felt like your business success depends solely on your skill with a syringe or a laser, this episode will shift your entire perspective. Kayla breaks down why most aesthetic clinics plateau, how to move from technician to CEO, and what systems and strategies are missing in the industry's traditional education.

    What You'll Learn:

    • The #1 reason most aesthetic businesses struggle to grow beyond $20–30K months

    • How to master the business side of beauty — from branding and marketing to leadership and recurring revenue

    • Why your client experience is the key to scaling sustainably

    • How to step out of hustle mode and start building a business that runs with clarity and confidence

    • A behind-the-scenes look at The Aesthetic MBA and how it's transforming the next generation of clinic owners

    Why This Matters:
    No one teaches this side of aesthetics. The Aesthetic MBA was built for the injectors, spa owners, and solo entrepreneurs who are tired of guessing their way through marketing, pricing, and business strategy — and are ready to finally learn what actually works.

    🎁 Black Friday Founder's Offer:

    Join the Aesthetics Accelerator Hub (includes the Aesthetic MBA curriculum)


    To celebrate the official launch, Kayla is opening enrollment at a special Founders Rate of $797 per month for your content and coaching every month— the lowest price point it will ever be offered. This exclusive offer is available for a limited time and includes the full 12-week program, resources, and bonuses.

    Ready to scale your aesthetic business with confidence?
    👉 Enroll now in The Aesthetic MBA via this link: https://www.skool.com/aesthetic-accelerator-5214/about?ref=e978f6c8804241bca844644df45faff0

    Follow Kayla on Instagram @allora.agency for more strategies, mindset shifts, and behind-the-scenes insights on growing your clinic.
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    16 m
  • Episode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)

    Episode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)
    Oct 27 2025
    Episode Title: "The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)" Episode Length: 15 minutes Host: Kayla Petrasek, Founder & Principal Consultant, ScaleHaus Consulting Release Date: October 27, 2025 EPISODE DESCRIPTION Most scaling businesses aren't broken—they're just bleeding revenue in ways the founder can't see. In this high-impact episode, we break down the three most common (and expensive) revenue leaks across every industry: medtech, aesthetics, pharma, mental health, and beyond. You'll walk away with three executable frameworks you can implement this week to stop the leak, recapture lost revenue, and build a business that compounds instead of plateaus. No theory. No fluff. Just operational strategy you can deploy immediately. WHAT YOU'LL LEARN ✅ Why most businesses leave 60-70% of revenue on the table—and how to capture it ✅ The exact offer architecture that turns browsers into buyers at every stage ✅ How to build a sales system that scales without you (so revenue doesn't stop when you're busy) ✅ The positioning framework that makes competitors irrelevant and clients self-select ✅ Three action steps you can take this week to plug revenue leaks and accelerate growth TIMESTAMPS [0:00] – Intro: Growth Doesn't Happen by Accident—It Happens by Design [1:30] – Revenue Leak #1: The Offer Stack Problem [3:00] – The 3-Tier Offer Architecture Framework (Gateway, Core, Ascension) [5:15] – Action Step: Build Your Gateway & Ascension Offers This Week [6:00] – Revenue Leak #2: The Sales Structure Vacuum [7:30] – The 4-Part Sales Operating System (Lead Matrix, Conversion Architecture, Cadence, Objection Library) [9:45] – Action Step: Create Your Objection Library v1.0 [10:30] – Revenue Leak #3: The Positioning Gap [11:45] – The Unique Mechanism Formula (Target + Problem + Mechanism + Outcome) [13:15] – Action Step: Rewrite Your Positioning Using the Formula [14:00] – Recap & Closing: How to Work With ScaleHaus Consulting KEY FRAMEWORKS & TAKEAWAYS 1. The 3-Tier Offer Architecture Gateway Offer: Low cost, high value, builds trust ($197-$997 range)Core Offer: Your main revenue driver (signature service/product)Ascension Offer: High ticket, transformational, limited capacity ($10K+) Why it works: Captures buyers at every stage of awareness, trust, and buying power. 2. The 4-Part Sales Operating System Lead Qualification Matrix: Score leads on problem-fit, budget, authority, urgencyConversion Architecture: Map every touchpoint from awareness to closeSales Cadence: Weekly rhythm (Mon: pipeline review, Fri: close rate analysis)Objection Library: Document + script responses to the top 5-10 objections Why it works: Removes single points of failure and creates a scalable revenue engine. 3. The Unique Mechanism Formula [Target] + [Problem] + [Unique Mechanism] + [Outcome] Example: "We help device startups in medtech who are stuck at $2-5M revenue scale to $10M+ using our National Sales Force Blueprint—without hiring a VP of Sales or burning cash on agencies." Why it works: Specificity creates gravity. You stop being compared and start being the only option. TOP QUOTES FROM THIS EPISODE 💡 "Most businesses aren't broken—they're just bleeding revenue in places the founder can't see." 💡 "Your customers exist at different stages of awareness, trust, and buying power. If you only have one entry point, you're leaving 60-70% of revenue on the table." 💡 "When sales lives in someone's head, you have a single point of failure. When sales lives in a system, you have a scalable revenue engine." 💡 "Specificity creates gravity. When you speak directly to a defined problem with a named solution, you stop being compared to everyone else." 💡 "The riches are in the niches. Pick one." ACTION STEPS FOR THIS WEEK Step 1: Build Your Offer Stack Identify your Gateway Offer (something someone can say "yes" to in 48 hours)Identify your Ascension Offer (the premium version you've been afraid to price correctly) Step 2: Create Your Objection Library Pull your last 20 sales conversationsList the 5 most common objectionsWrite your best response to eachShare with your team and practice Step 3: Rewrite Your Positioning Use the formula: [Target] + [Problem] + [Unique Mechanism] + [Outcome]Test it in your next 3 sales conversationsUpdate: website homepage, LinkedIn headline, email signature, pitch deck RESOURCES & LINKS 🔗 Work With ScaleHaus Consulting: Visit www.allora-agency.com/scalehaus-consulting or DM us "DIAGNOSTIC" to run a full revenue audit and map your next 7-figure move. 🔗 Download the Frameworks: Get the 3-Tier Offer Architecture Template, Lead Qualification Matrix, and Unique Mechanism 🔗 Connect With Us: LinkedIn: www.linkedin.com/kayla-petrasek Instagram: @Scale.Haus.Consulting Email: kayla@allora-agency.com ABOUT SCALEHAUS CONSULTING ScaleHaus Consulting works with scaling businesses in medtech, aesthetics, pharma, mental health, and ...
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    14 m
  • Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It

    Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It
    Oct 13 2025
    Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It Welcome to the ScaleHaus Consulting Podcast — your go-to resource for sales, marketing, and operations strategies that actually move the needle. EPISODE DESCRIPTION Feeling stuck? Revenue flat? Working harder but not seeing results? In this episode, I break down the two critical plateau points where businesses get stuck — the $20-30K/month range for small businesses and the under $10M range for established companies — and walk you through exactly how to recognize it, accept it, and take meaningful action to break through. This is the launch episode of the newly rebranded ScaleHaus Consulting Podcast, evolved from the Go to Aesthetics Coach podcast. My mission remains the same: to help as many founders as possible make their dreams come true with a highly successful business. Whether you're a solopreneur doing $25K/month or running an $8M company, if you're plateaued, this episode will give you the clarity and roadmap to get unstuck. EPISODE TIMESTAMPS [00:00] Welcome & Podcast Rebrand Introduction [02:00] The Two Critical Plateau Points ($20-30K & Under $10M) [04:00] Phase 1: Recognition - Warning Signs You're Actually Stuck [07:00] Phase 2: Awareness & Acceptance - The Mindset Shift [09:30] Phase 3: Taking Meaningful Action - The Breakthrough Framework Small Business Leverage PlanEstablished Business Alignment Plan [14:30] How To Work With ScaleHaus Consulting [15:00] Closing & Next Episode Preview KEY TAKEAWAYS ✅ Plateaus happen at predictable points: $20-30K/month for small businesses, under $10M for established companies ✅ Breaking through requires 4 phases: Recognition → Awareness → Acceptance → Meaningful Action ✅ Small businesses hit the "one-person bottleneck" — they've maxed out what scrappy hustle can do and need leverage ✅ Established businesses hit the "messy middle" — too big for founder-led everything, too lean for a full C-suite ✅ The pattern: Plateaus aren't about working harder, they're about working structurally different ✅ Small businesses need: Leverage (hire for time back), systematization (one thing done perfectly), and focus (niche down, price up) ✅ Established businesses need: Alignment (unified sales/marketing/ops strategy), accountability systems, and documentation ✅ You can't see the label when you're inside the bottle — outside perspective is critical for breakthrough WARNING SIGNS YOU'RE PLATEAUED Small Business ($20-30K/month): 📉 Revenue rollercoaster (unpredictable month-to-month)🐹 Can't take vacation without revenue dropping🎯 You're the closer, marketer, operator, and accountant🔄 Chasing every new tactic you see online⏰ Working 60-70 hours/week with no end in sight Established Business (Under $10M): 📊 Flat or minimal growth year-over-year🔌 Sales and marketing aren't aligned🔥 Operations constantly firefighting🚪 Every decision runs through the founder📚 Systems held together by tribal knowledge THE BREAKTHROUGH FRAMEWORK For Small Businesses - The Leverage Plan: 1. Audit Your Time Track every hour for one week. Goal: 70% of time in revenue-generating activities. 2. Hire For Leverage $15-20/hour VA for 10-20 hours/week = 20-30 hours back to focus on sales & strategy 3. Build Your One Repeatable System Pick ONE (sales, marketing, or operations) and systematize it completely 4. Niche Down and Price Up Narrow focus, raise prices 30-50%, lose tire-kickers, attract serious clients For Established Businesses - The Alignment Plan: 1. Unified Growth Audit Get sales, marketing, ops in one room. Ask: What does success look like? Where are handoffs breaking? 2. Build Integrated Strategy ONE plan that covers targeting (sales), attraction (marketing), and delivery (operations) 3. Implement Accountability Operating System Weekly cross-functional meetings, shared KPIs, one person owning departmental connection 4. Document and Delegate Document top 10 processes, delegate decision-making, build quality checks (not micromanagement) QUOTABLE MOMENTS 💬 "Your plateau isn't a failure. It's a transition point." 💬 "You can't beat Level 10 with Level 5 weapons." 💬 "Small businesses need leverage; established businesses need alignment." 💬 "You can't see the label when you're inside the bottle." 💬 "Plateaus aren't permanent. They're just the gap between who you are now and who you're becoming." WORK WITH SCALEHAUS CONSULTING Ready to break through your plateau? Option 1: 90-Minute Virtual Deep Dive Perfect for small businesses or initial diagnosis. We'll dissect your business, identify bottlenecks, and build you a custom action plan. → [Book Your Deep Dive: LINK] Option 2: 2-Day In-Person Intensive For established businesses ($2M+). I come to you, meet your team, audit departments, and deliver a complete diagnosis with in-depth implementation plan. → [Book Your Intensive: LINK] These aren't sales calls — they're strategic sessions ...
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    26 m
  • Episode 39: Overcoming Fear of Public Speaking & Presenting

    Episode 39: Overcoming Fear of Public Speaking & Presenting
    Oct 10 2025
    Episode 39: Overcoming Fear of Public Speaking & Presenting Episode Overview Today I'm giving you an exclusive glimpse into Week 8 of my REP MBA Program — the comprehensive training system that transforms sales reps into the top 1% performers in their companies. Today's Mission: Turn your fear of public speaking into your most powerful competitive advantage. The Hard Truth: You weren't born bad at presenting. You were just never trained to lead the room. And that fear is costing you leadership opportunities, influence, credibility, and a lot of money. What You'll Get: The exact frameworks to transform fear into power and presentations into revenue-generating events in just 15 minutes. What You'll Learn ✅ Rewiring the Fear Response Why public speaking fear is really fear of judgment (not fear of words)The mental reframe that changes everything: serving vs. performingHow to make your mission louder than your insecurity ✅ The Power Opening & 3-Part Framework Why you should never start with "Hi, my name is..."3 proven opening hooks that capture attention in 30 secondsThe Problem-Possibility-Pathway structure that never fails ✅ Commanding the Room The Physical Presence Formula (posture, movement, hands, eyes)Voice mastery techniques (pitch, pace, pauses, volume)The Camera Practice Method for rapid improvement ✅ Q&A Confidence & Fast-Track Growth 4-step system for handling any question with confidence30-day improvement plan from safe practice to public speakingHow to study the best presenters and make it your own Key Frameworks Covered 🔸 The Serving vs. Performing Mindset Performing mindset: "I need to impress these people"Serving mindset: "I have information that will help these people"When you shift focus from yourself to them, anxiety drops and clarity increases 🔸 The 3 Power Opening Hooks Ask a Powerful Question: "Have you ever invested in equipment that ended up collecting dust? Show of hands..."Make a Bold Claim: "In the next 20 minutes, I'm going to show you how to add $15K per month..."Tell a Compelling Story: "Two years ago, I walked into a clinic 60 days from closing..." 🔸 The 3-Part Talk Framework Part 1: PROBLEM (30%) - Name the pain they're feelingPart 2: POSSIBILITY (20%) - Paint what's possiblePart 3: PATHWAY (50%) - Show them how to get there 🔸 The Physical Presence Formula Posture: Shoulder-width stance, weight distributed, shoulders back Movement: Move with purpose, plant when making key pointsHands: Deliberate gestures, no fidgetingEyes: 3-second scan rule (eye contact without staring) 🔸 The 4-Step Q&A System Repeat the question aloud (buys thinking time)Validate before answering ("Great question...")Answer briefly, then redirectIf you don't know, own it honestly Top Takeaways 🎯 "You weren't born bad at presenting. You were just never trained to lead the room." 🎯 "Fear loses power when your mission becomes louder than your insecurity." 🎯 "Your goal isn't perfection. It's connection." 🎯 "You don't need to be Tony Robbins. You just need to be present, passionate, and prepared." 🎯 "You don't wait until you feel ready. You become ready by showing up." The 30-Day Fast-Track Improvement Plan Week 1: Safe Practice Record yourself presenting for 5 minutesPresent to a colleague or friendGet feedback, adjust, repeat Week 2: Low-Stakes Real Practice Volunteer to lead your team meetingTreat 1:1 demos like mini-presentationsPresent to one or two friendly clients Week 3: Public Practice Lead a lunch-and-learn at a smaller practicePresent at a networking eventGo live on social media teaching something Week 4: Level Up Present to a larger groupSpeak at an industry eventHost your own webinar Each presentation makes you 10x better. There's no substitute for reps. The Camera Practice Method Step 1: Record yourself giving a 5-minute presentation on your phone Step 2: Watch it twice First viewing: Listen to content. Is it clear? Valuable? Well-structured?Second viewing: Mute the audio. Watch body language. What energy are you projecting? Step 3: Note improvements How many times do you say "um"?Do you look confident or terrified?Are you stiff or natural? Step 4: Do this 3x before any major presentation You can't fix what you can't see. Voice Mastery Techniques Vary Your Pitch Voice goes up when asking questionsVoice goes down when making strong statementsThink of your voice as music, not a flat line Control Your Pace Slow down on important pointsSpeed up slightly on transitions or storiesDon't rush because you're nervous Use Strategic Pauses After key points, pause for 2-3 secondsThat silence feels awkward to you but powerful to the audienceIt says: "That was important. Let it sink in." Volume Variation Bring volume up for emphasisDrop it down to draw people in during intimate momentsNever yell, never whisper What Public Speaking Actually Gives You 🏆 Leadership Opportunities You're seen as a thought leader, not just a repInvited to speak at conferences and ...
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    23 m
  • Episode 38: A step into my REP MBA program for sales professionals - Mastering In-Person Selling & Trade Show Domination

    Episode 38: A step into my REP MBA program for sales professionals - Mastering In-Person Selling & Trade Show Domination
    Sep 29 2025
    REP MBA Mastering In-Person Selling & Trade Show Domination Show Notes - Episode Duration: 45-50 minutes 🔥 Episode Overview This week, I'm sharing Week 6 from my complete 10-Week REP MBA Program — the system that transforms average sales reps into the top 1% of performers in their industry. Today's Focus: How elite reps dominate in-person selling while others hide behind emails and Zoom calls. Key Quote: "Some reps hide behind emails. Elite reps own every room they walk into." 📋 What You'll Learn ✅ The Psychology of Presence The neuroscience of first impressions (what happens in 7 seconds)5 Pillars of Executive Presence that command respectWhy your energy sells before your words ever do ✅ First Impression Mastery The TRUST Formula for powerful introductionsHow to become "trusted advisor" instead of "just another vendor"Connection Before Pitch framework that changes everything ✅ Trade Show Domination Host Mindset vs. Vendor Mindset (game-changer)5-minute booth conversation structure that qualifies and closesPre-event, during-event, and post-event strategies that multiply results ✅ Micro-Demo Mastery Problem-Solution-Proof framework for 3-minute demosHow to demonstrate value without overwhelming prospectsInteractive demo techniques that qualify in real-time ✅ Follow-Up Systems That Close The 2-Hour/2-Day Rule that beats 90% of competitionMulti-channel follow-up sequences for different prospect typesCRM tracking system that ensures nothing falls through cracks ✅ Event Domination Strategies How to become the most memorable rep at any eventContent creation techniques that attract prospectsNetwork multiplication methods for long-term success 🎯 Key Frameworks Covered 🔸 The TRUST Formula for Introductions Tone First Relevance ImmediatelyUncover Before You CoverSpecific Value Mention Transition to Their Story 🔸 5 Pillars of Executive Presence Physical GroundingEye Contact MasteryVocal CommandActive Listening ArchitectureEnergy Management 🔸 Problem-Solution-Proof Demo Structure 30 seconds: Anchor to their problem60 seconds: Position the outcome60 seconds: Provide proof30 seconds: Offer next steps 💡 Top Takeaways 🎯 Your presence walks into the room 7 seconds before your pitch does 🎯 Elite reps are thermostats, not thermometers — they control the energy 🎯 Connection beats pitch every single time 🎯 The fortune is in the speed AND quality of your follow-up 🎯 You're not selling products — you're building relationships that compound 📈 Your 30-Day Implementation Plan Week 1: Foundation Building Master the TRUST introduction formulaPractice presence pillars in every interaction Week 2: Presence Mastery Implement Connection Before Pitch frameworkPerfect your micro-demo structure Week 3: System Implementation Set up 2-Hour/2-Day follow-up sequencesCreate value-add content library Week 4: Full Integration Execute all strategies at next eventMeasure results and refine approach 🔗 Action Items This Week: Practice your new introduction 10 times out loudIdentify one upcoming in-person opportunitySet up your follow-up tracking systemCreate your first piece of pre-event content 📊 What Makes This Different This isn't just "tips and tricks" — this is a complete system based on: Neuroscience research on decision-making and trustPsychology principles of influence and persuasionReal-world testing with thousands of sales interactionsProven frameworks that scale across industries 🚀 WANT THE COMPLETE REP MBA PROGRAM? This episode is just Week 6 of my comprehensive 10-Week REP MBA Program that has helped sales reps: ✅ Increase close rates by 40-60%✅ Build predictable pipelines that never run dry✅ Become the #1 rep in their region✅ Earn top 1% income in their industry The Complete Program Includes: Week 1: Foundation - Mindset & Identity Shifts Week 2: Prospecting Mastery - Finding Decision Makers Week 3: Outreach That Converts - Multi-Channel Sequences Week 4: Discovery & Qualification - Reading Between the Lines Week 5: Presentation Psychology - Selling Transformation Week 6: In-Person Selling Mastery (This Episode) Week 7: Objection Handling - Turning No Into Yes Week 8: Negotiation Psychology - Win-Win Closes Week 9: Pipeline Management - Predictable Revenue Week 10: Elite Rep Systems - Scaling Success 💬 Interested in the full program? DM me @allora.agency on Instagram 📱 Connect With Me Instagram: @allora.agency Daily sales training contentBehind-the-scenes insightsSuccess stories from REP MBA graduatesLive Q&A sessions 🎧 Subscribe & Share If this episode helped you level up your in-person selling game, please: ⭐ Rate and review the podcast📤 Share with fellow sales reps🔔 Subscribe for weekly episodes Next Week: Advanced Negotiation Psychology - Turning Price Objections Into Closed Deals 💬 Quotes to Remember "Your presence walks into the room before your product does." "Elite reps don't sell products — they sell transformations." "The ...
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    52 m
  • Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time

    Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time
    Sep 1 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time 🔥 EPISODE HIGHLIGHTS The Brutal Truth: You don't have a lead problem. You have a retention problem. The Solution: The ELEVATE System that transforms one-time clients into lifelong advocates The Result: 60% improvement in profitability without spending another dollar on ads 📊 SHOCKING INDUSTRY STATISTICS Average clinic retention rate: 35%Top-performing clinics: 75%+Cost to acquire new client: $150-300Cost to retain existing client: $15-30Profit increase from 5% retention improvement: 25-95% 💡 THE THREE RETENTION LEAK POINTS Leak Point #1: The Onboarding Disaster (First 24 Hours) Rushed consultations focused on selling vs. connectingInformation overload without emotional connectionZero follow-up to check client comfort Leak Point #2: The Treatment Disconnect (During Service) Transactional vs. transformational experienceNo explanation of proceduresMissing education opportunities Leak Point #3: The Post-Treatment Void (After Care) No structured follow-up systemClients left wondering about resultsZero rebooking strategy 🏗️ THE ELEVATE SYSTEM FOR RETENTION MASTERY E - Emotional Connection First 10 minutes learning goals and lifestyleUse client's name frequentlyRemember personal details L - Luxury Experience Design Welcome ritual with beverages and comfortTreatment explanations throughoutRegular comfort checks E - Education-First Philosophy Explain science behind concernsProvide written aftercare instructionsShare lifestyle tips V - Value Beyond the Chair Monthly skincare tipsExclusive member eventsFirst access to new treatments A - Anticipate Their Needs Schedule next appointment before leavingSeasonal treatment remindersSuggest complementary services T - Touch Base Consistently 48-hour post-treatment check-in2-week results follow-upMonthly skin wellness messages E - Exceed Expectations Handwritten thank-you notesBirthday month specialsPersonal loyalty rewards 🚀 90-DAY RETENTION CHALLENGE Phase 1: Foundation (Days 1-30) Audit current client journeyImplement welcome ritualCreate post-treatment follow-up system Phase 2: Enhancement (Days 31-60) Develop educational content libraryLaunch client appreciation initiativesBuild rebooking system and staff training Phase 3: Optimization (Days 61-90) Track retention metricsRefine systems based on resultsScale successful elements 📈 RETENTION METRICS THAT MATTER Track Weekly: First-visit to second-visit conversion (Target: 60%+)90-day retention rate (Target: 70%+)Average client lifetime value (Target: 5x+ treatment cost)Referral rate from existing clients (Target: 30%+) 🎯 THE RETENTION SCORECARD Rate Each Client Interaction 1-10: ✅ Emotional connection established ✅ Education provided ✅ Value delivered beyond treatment ✅ Follow-up quality ✅ Surprise factor Anything below 8 needs immediate improvement 💰 THE COMPOUND EFFECT TIMELINE Month 1-3: Foundation Building 20% improvement in rebooking rate15% increase in treatment frequency10% boost in retail purchases Month 4-6: Momentum Phase 40% improvement in client lifetime value25% increase in referral generation30% reduction in marketing spend Month 7-12: Compounding Returns 60% improvement in overall profitability50% increase in premium service uptakeWaiting list development 🎯 YOUR 7-DAY RETENTION RESET ✅ Day 1: Audit current client journey - identify biggest leak point✅ Day 2: Design welcome ritual and consultation enhancement✅ Day 3: Create 48-hour and 2-week follow-up templates✅ Day 4: Build rebooking system and train team✅ Day 5: Launch one client appreciation initiative✅ Day 6: Implement tracking system for retention metrics✅ Day 7: Execute with next 10 clients and measure results 🔗 READY TO BUILD A RETENTION SYSTEM? Transform Your Practice with a Custom Retention Strategy BOOK YOUR STRATEGY SESSION ➜ https://form.jotform.com/251815238060250 In this session, we'll: Audit your current retention gapsDesign your custom ELEVATE systemCreate a 90-day implementation roadmap 💬 SHARE YOUR RESULTS Implemented the ELEVATE System? Tag us with your retention wins! Instagram: @TheGoToAestheticsCoachRate this episode and share your biggest breakthrough 🎧 SERIES COMPLETE This concludes our 4-part series on scaling your aesthetic practice: Episode 34: Breaking Through Your Growth CeilingEpisode 35: The CEO Mindset ShiftEpisode 36: The Hidden Profit FormulaEpisode 37: The Client Experience Reset Subscribe: Apple Podcasts | Spotify | YouTube Your best clients aren't the ones you haven't met yet. They're the ones sitting in your chair right now.
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    20 m
  • Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients

    Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients
    Aug 25 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients 🔥 KEY TAKEAWAYS The Problem: 87% of aesthetic clinics leave $50K+ on the table annually by focusing on more patients instead of maximizing current revenue streams. The Solution: The Hidden Profit Formula — a 3-pillar system that multiplies revenue without adding treatment hours. 💡 THE 3-PILLAR PROFIT FORMULA PILLAR 1: Value-Based Pricing Price based on expertise, not competitors Impact: $3-6 Botox unit increase = $7K-14K annually PILLAR 2: Recurring Revenue Create predictable monthly income through memberships Example: 50 members × $199 = $119K guaranteed annual revenue PILLAR 3: Retail System Systematic approach to product recommendations The $100 Challenge: 80 clients × $100 = $96K additional annually 📝 YOUR PROFIT MAP EXERCISE Complete during the episode: Current monthly revenue breakdownCalculate $100 retail increase impactDesign simple membership offeringIdentify price optimization opportunity Potential Annual Impact: $40K-$200K additional revenue 🚀 30-DAY IMPLEMENTATION Week 1: Foundation & DesignWeek 2: System Creation & TrainingWeek 3: Soft Launch & TestingWeek 4: Optimization & Full Launch 🎯 READY TO SCALE TO 6-FIGURES? Book Your Complimentary Strategy Session APPLY HERE ➜ https://form.jotform.com/251815238060250 30-minute session includes: Profit opportunity auditCustom 90-day optimization planPrivate coaching program qualification 💬 SHARE YOUR WINS Complete your Profit Map and tag us with your results! Instagram: @TheGoToAestheticsCoachLeave a 5-star review with your biggest breakthrough 🎧 NEXT EPISODE Episode 37: "The Client Experience Reset: Why Retention Beats Acquisition Every Time" Subscribe now: Apple Podcasts | Spotify | YouTube Transform your practice from service provider to profit powerhouse. The formula is proven — the only question is: will you implement it?
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