In this weeks' Scale Your Sales Podcast episode, my guest is Mirjam Martin.

Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held positions as a Presales Manager and Lead Generation Manager before founding RevOps Transformation, a Fractional RevOps services & consulting business. Mirjam has played a key role in scaling B2B enterprise SaaS organisations, from a £4 million start-up to multinational public companies.

In today's episode of Scale Your Sales podcast, Mirjam brings over 15 years of experience scaling global B2B enterprise SaaS organisations. The conversation explores how a lack of clarity and operational debt such as poor data quality and inefficient processes can hinder performance, and outlines the value of clear definitions, timely RevOps integration, and strategic planning. This episode offers practical guidance for CEOs and revenue leaders on building strong operational foundations and scaling effectively, particularly when introducing new tools and AI.

Welcome to Scale Your Sales Podcast, Mirjam Martin.

Timestamps:

00:00 Clarity Is Key to Success

03:39 Clarifying Terms in RevOps

06:29 Clear Sales Stages Drive Success

10:49 Streamlining SaaS Contract Management

16:17 Go-To-Market Engineering Evolution

19:07 RevOps: Governance and Empathy

23:49 Manager-Led Change Drives Results

27:05 Address Revenue Leakages Early

31:17 Homework First: AI Needs Strategy

33:04 Validate Process Before Automation

https://www.linkedin.com/in/mirjammartin/

About the Host

Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast.

She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach.

Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows.

Connect with Janice

Book Janice to speak at your next sales or leadership event
https://janicebgordon.com

LinkedIn
https://www.linkedin.com/janice-b-gordon/

Instagram
https://www.instagram.com/janicebgordon

Scale Your Sales Podcast
https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

In this weeks' Scale Your Sales Podcast episode, my guest is Anna Bella.

She is a Sales Leader with over 13 years of leadership experience, spending the last 7 building & scaling SDR teams across EMEA and APAC at high growth SaaS companies including Redis and Snyk. She drives measurable revenue impact through cross-functional collaboration, AI-powered outreach, accountbased strategies, and performance frameworks. She is a Board Member at Buckinghamshire Business School, member of the Women in Tech Forum and SDR Leaders of EMEA.

In today's episode of Scale Your Sales podcast, Anna brings over a decade of experience building and scaling sales development teams across EMEA and APAC. They discuss leadership in an AI-driven landscape, focusing on the importance of empathy, accountability, coaching, and culture in enabling high-performing teams and retaining top talent. The conversation also addresses increasing female representation in sales and technology leadership, offering practical guidance on career development, AI adoption, networking, and mentorship.

Welcome to Scale Your Sales Podcast, Anna Bella.

Timestamps:

00:00 Empathy-Driven Leadership and AI

05:16 Initiative and AI Super Users

08:29 Advocating Women in Tech Sales

13:58 Women's Empowerment in Leadership

17:21 Stretch, Challenge, and Change

20:51 Onboarding, Retention, and Growth

24:20 Culture: The Ultimate Differentiator

28:11 Coachable Team for Sales Success

29:29 Empathy and Accountability Leadership

32:56 Empathy Unlocks Team Potential

https://www.linkedin.com/in/annabella85/

About the Host

Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast.

She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach.

Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows.

Connect with Janice

Book Janice to speak at your next sales or leadership event
https://janicebgordon.com

LinkedIn
https://www.linkedin.com/janice-b-gordon/

Instagram
https://www.instagram.com/janicebgordon

Scale Your Sales Podcast
https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

Janice B Gordon presents two case studies from her client work. The first illustrates how a legacy publishing media company transformed its sales hiring strategy, moving from intuition to a rigorous, data-informed approach. This shift reduced turnover and strengthened the long-term capability of the sales team. The second examines the transition from a reactive, fire-fighting sales culture to a proactive and empowered environment, where managers lead with clarity, alignment, and consistency to improve engagement and revenue performance.

For organisations facing high turnover, inconsistent performance, or challenges in hiring and developing talent, this episode offers practical strategies and insights from real-world experience. Janice B Gordon explains how data-driven processes and decisive leadership contribute to sustainable revenue growth.

Timestamps:

00:00 Scaling Sales Success Stories

06:15 Hiring for Growth and Fit

07:22 Streamlined Sales Hiring Process

12:50 From Management to Leadership

15:13 Sales Assessment and Team Insights

20:08 Podcast Insights and Training

About the Host

Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast.

She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach.

Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows.

Connect with Janice

Book Janice to speak at your next sales or leadership event
https://janicebgordon.com

LinkedIn
https://www.linkedin.com/janice-b-gordon/

Instagram
https://www.instagram.com/janicebgordon

Scale Your Sales Podcast
https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.