Scale Your Business With Data with Crawford McMillan Podcast Por Graeme Crawford arte de portada

Scale Your Business With Data with Crawford McMillan

Scale Your Business With Data with Crawford McMillan

De: Graeme Crawford
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 The Scale Your Business with Data podcast is the no-fluff guide for leaders who know there’s money buried in their data but need a proven map to dig it up—fast. Hosted by Graeme Crawford (co-founder of Crawford McMillan and longtime “data whisperer” for high-growth teams), each weekly episode distills decades of front-line experience into conversations you can act on immediately. Forget buzzwords and theoretical frameworks; this show zeroes in on the real-world moves that turn: - Chaotic spreadsheets into clear signals, so you see which levers actually drive revenue, margin, and customer loyalty. -Everyday metrics into decision intelligence, so you stop debating dashboards and start reallocating budgets, products, and people with confidence. -Expensive AI hype into practical advantage, learn how to define and govern data first, then layer automation without sacrificing explainability or control. -“Hope” strategies into repeatable playbooks—so multi-million-dollar calls happen in minutes, not months. Whether you’re scaling a startup, steering a Fortune-500 unit, or simply tired of dashboards that look good but do nothing, you’ll walk away each week with: -Actionable insights you can deploy before the next meeting. -Battle-tested stories that de-risk your own transformation. -A clearer mental model for leading people, processes, and technology around data—not the other way around. -No jargon, no ivory-tower theory—just candid talk, unexpected analogies, and an unwavering focus on value creation. Subscribe today and join a community that turns hidden numbers into breakout growth.Copyright 2025 Graeme Crawford Economía
Episodios
  • How Chloe Temple Used Personal Data Tracking to Transform Her Leadership Scale Your Business with Data

    How Chloe Temple Used Personal Data Tracking to Transform Her Leadership Scale Your Business with Data
    May 16 2025

    The episode of Scale Your Business with Data, Chloe Temple shares her unique journey using data for personal transformation. The founder of popp® discusses her self-developed tracking system called "Me We Be," which helped her overcome depression and transform her approach to leadership by monitoring nine life segments for over seven years. Chloe also draws on her experience as a retail buyer where she used customer behavior data to optimize store layouts and merchandising. Her insights on how supermarkets strategically place products and her perspective on using data for both business decisions and personal growth make this a fascinating conversation about data-driven transformation.

    02:05 - Internet's second favorite Chloe Temple

    06:26 - Me We Be personal tracking

    15:33 - Actionable data dashboard insights

    22:22 - Shifting focus from career

    28:03 - Grocery store buyer experience

    34:00 - Strategic store layouts explained

    38:18 - Condoms and pregnancy tests

    41:21 - Algorithm misinterpreting behavior patterns

    44:12 - Amazon's advanced data collection

    49:22 - Using data with good intent

    53:22 - Where to find Chloe
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    55 m
  • How Data Strategy Transforms Business Decision-Making w/ Nick White

    How Data Strategy Transforms Business Decision-Making w/ Nick White
    May 2 2025

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    Scale Your Business With Data Episode

    Nick White Reveals How Data Strategy Transforms Business Decision-Making

    The episode 1 of Scale Your Business with Data, Graeme Crawford speaks with Nick White, a data strategy leader with over 20 years of experience transforming how organizations leverage their information assets. Nick shares his expertise on bridging the gap between collecting data and making it useful for decision-making, the challenges of KPI alignment in corporate environments, and how AI implementation is reshaping the data landscape. Drawing from his experience at Nike where he revolutionized their approach to KPI management, Nick offers practical insights on how businesses can move beyond simply visualizing data to driving meaningful outcomes.

    Chapters:

    • 00:00 - Understanding AI and User Experience
    • 02:06 - Understanding the Gap in Data Utilization
    • 10:38 - Navigating Corporate KPIs and Job Security
    • 17:05 - The Journey to Understanding Technology and Career Growth
    • 27:27 - The Evolution of Nike's Identity
    • 30:58 - The Evolution of Design Thinking in Marketing
    • 39:25 - The Impact of AI on Data Governance
    • 42:47 - Understanding AI's Predictive Nature: Beyond Hallucinations
    • 53:40 - Transitioning to a New Chapter: From Data Consulting to Psychotherapy

    This episode is about: data strategy, decision intelligence, AI implementation, data governance, data visualization, business analytics, key performance indicators, data-driven decision making, data engineering, user experience design, data quality, machine learning applications, storytelling with data, corporate data management, data insights, AI and business, scalable data solutions, human-centered design, data chaos to insights, data transformation strategies
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    56 m
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