
Scale Smart, Not Fast (ft. HeeHaw) #98
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On episode 98 of Creatives Grab Coffee, we chat with Toby Trueman, Managing Director of HeeHaw, a Scotland-based video production studio known for its blend of live action, animation, and motion design.
TIMESTAMPS
00:00 – Intro and Guest Welcome: Toby Trueman from HeeHaw
03:01 – Toby’s Path to Managing Director and HeeHaw’s Evolution
05:03 – Rebuilding HeeHaw: From 5 People to 47 During COVID
07:42 – Mistakes from Rapid Growth: No KPIs, Forecasting, or Structure
11:03 – Scaling Challenges: Broken Systems and Need for Strategy
15:55 – HeeHaw’s USP: Hybrid Live Action and Animation
17:26 – Growing Pains: Management, Hiring, and Team Structure
23:54 – Shifting from Generalists to In-House Specialists
25:03 – Finding Their Niche: Playful Brands and Creative Focus
29:25 – Future Growth Pillars: Hybrid, VFX, Experiential Content
33:36 – Adapting to Economic Shifts and Boutique Studio Rise
35:38 – No Retainers? Surviving in a Project-Based Model
37:24 – Outbound Sales with a Lead Gen Partner
43:06 – Inflation, Budget Cuts, and Losing NGO Work
46:01 – Competing on Value: Scale, Quality, and Trust
47:53 – Pricing Strategy and Balancing Internal Teams
52:38 – U.S. Expansion, IP Projects, and Future Vision
56:27 – Why It’s Called “HeeHaw”
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
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