Scalable Architecture of Customer Delight | Dev Amritesh (ex- CMO Dominos, COO Dunkin, CEO Subway)

What does relatability really mean in customer experience?In this candid conversation, Amritesh who served as 𝗖𝗦𝗢 at Compass Group Global, 𝗖𝗘𝗢 at Culinary Brands India (Subway & Lavazza), 𝗠𝗗 Compass Group India, 𝐂𝐁𝐎 & 𝗖𝗠𝗢 Domino's India , 𝗖𝗢𝗢 at Dunkin'​ India ,unpacks how brands can move beyond surface-level CX to create experiences that truly connect.From his reflections on why customers hate losing control, to the importance of post-consumption engagement, to the danger of mistaking metrics for outcomes, Dev reframes how leaders should think about CX in a digital, AI-enabled world.In this episode:Why good advertising kills bad products fasterThe real reason customers hate — and how to fix itWhy CX excellence begins after the purchaseThe shift from data-driven personalization to human relatabilityHow AI can simulate empathy and context at scaleWhy your employee experience defines your customer experienceThis isn’t a conversation about dashboards or KPIs — it’s about the deeper system of trust, control, and meaning that defines modern customer experience.