“Every word that leaves your mouth is helping or hurting - nothing is neutral.”

🧠 Want to learn more SaaS growth strategies? Join our free SaaS Summit newsletter for exclusive insights and tactics from top founders.

➤ https://www.saasacademy.com/jointhesummit

Join Matt Verlaque in a dynamic conversation with Phil M Jones - author of Exactly What to Say and creator of the most listened-to audiobook in Audible’s history. From building his first business at 14 to training leaders in over 800 industries, Phil unpacks the psychology of influence, the power of “magic words,” and how intentional language can reshape teams, sales, and leadership. This episode is packed with frameworks, practical scripts, and a new way to think about conversations - at work and in life.

--

Timestamps

00:00 – Meet Phil M Jones: Master of Language & Influence

04:12 – Why His Audiobook Broke Records

09:38 – The Psychology of a Tiny Book with Big Impact

14:45 – Custom Editions and Scaling Like Tabasco Sauce

19:30 – From Car Washing to Leadership at 18

25:20 – Finding the “Magic Words” That Stick

31:55 – Big Ideas vs. Proven Methods

38:00 – The “Three Options” Framework for Decision-Making

44:40 – The Power of Labels in Communication

51:13 – How to Build a Culture of Trusted Feedback

58:03 – Influence Without Authority: Do This First

1:04:11 – Progress Over Finish Lines

1:11:45 – Master the Moment, Not the Words

--

Check out Matt on:

➤ Personal Website: https://www.mattverlaque.com/

➤ Twitter/X: https://x.com/mattverlaque

➤ Instagram: https://www.instagram.com/mattverlaque/

➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/

Check out Johnny on:

➤ Personal Website: https://www.thejohnnypage.com/

➤ Instagram: https://www.instagram.com/johnnypage13/

➤ LinkedIn: https://www.linkedin.com/in/johnnypage/

Check out SaaS Academy on:

➤ YouTube: https://www.youtube.com/@saasacademy/

➤ Instagram: https://www.instagram.com/saasacademy/

➤ LinkedIn: https://www.linkedin.com/company/saasacademy

➤ Twitter/X: https://x.com/saasacademy

➤ Facebook: https://www.facebook.com/SaaSAcademy/

➤ Website: https://www.saasacademy.com/

➤ Apple: https://podcasts.apple.com/podcast/id1718719323

➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo