In Back-to-Business Mode: The Simplified Marketing Calendar to End 2025 Strong, Samantha helps business owners shift out of summer “survival mode” and back into a focused marketing rhythm.

She introduces a 3-step reset—Review, Repurpose, Recommit—that simplifies marketing while driving results. Listeners are guided to review what’s actually working (and let go of what’s not), repurpose content strategically to save time and boost visibility, and recommit to consistent—not perfect—posting so their audience keeps seeing and trusting them.

The episode wraps with encouragement to embrace “doing less, better” and an invitation to join the October Back-to-Business Challenge for hands-on support in building a clear, simple Q4 marketing plan.

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➡️ Grab your spot in the Audience Growth Challenge Coming up: Click HERE

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, Samantha Sheppard challenges the myth that going viral is the ultimate goal for entrepreneurs. Instead, she emphasizes the power of consistent, strategic visibility—the kind that attracts the right audience and builds long-term trust.

Samantha breaks down the downsides of going viral, from overwhelming unqualified leads to short-lived attention, and explains why intentional visibility leads to sustainable growth.

She shares simple steps to start increasing your visibility today and invites listeners to join her VIP Marketing Mastery program for weekly expert training, personalized feedback, and proven strategies to grow their audience and sales—without chasing viral trends.

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➡️ Grab info about VIP Marketing Mastery Program HERE!

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode, Samantha dives into the final step of the Profit Marketing Method: confidently turning warm leads into paying clients.

She explains why so many women in business miss out on sales by hesitating to make clear offers, and shares how using simple bridge questions can guide your audience from interest to action without feeling pushy.

With practical tips on crafting clear, value-driven offers and sharing social proof, this episode gives you the tools to sell with confidence and clarity—because if you don’t ask, you don’t close.

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➡️ Save your seat inside the Audience Growth Challenge HERE!

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In Episode 3 of the Profit Marketing Method series, Nurture – From Stranger to Superfan, Samantha breaks down the crucial (and often skipped) step between attracting leads and making sales: building trust.

She shares why most business owners lose potential clients not because their offer is weak, but because they don’t follow up or engage consistently. From creating relatable, value-packed content to starting real conversations in the comments and DMs, this episode gives actionable tips for nurturing your audience with authenticity.

Samantha explains the Trust Cycle—Awareness, Connection, Confidence, and Conversion—and shows how intentional nurturing bridges the gap from curiosity to commitment. If you're tired of ghost followers and silent subscribers, this episode will help you turn interest into income.

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➡️ Save your seat inside the Audience Growth Challenge HERE!

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, we dive into the second pillar of the Profit Marketing Method: Attract—because getting the right people to pay attention is the first step toward making sales.

We talk about why attracting everyone is a waste of energy, how clarity on who you help and how you help them is magnetic, and why your social media profile acts like a storefront that can either invite or repel potential clients.

We also unpack what makes content truly irresistible by speaking your dream client’s language and blending story, authority, and personality to create connection.

If you're tired of crickets or chasing down unqualified leads, this episode shows you how to shift the energy so your audience starts coming to you.

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➡️ Save your seat inside the Audience Growth Challenge HERE!

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In Episode 1 of the podcast series The Profit Marketing Method, titled “Why Random Marketing Isn’t a Strategy,” host Samantha Sheppard dives into the chaos of unplanned marketing and why it’s leaving business owners burned out and stuck.

She calls out the “spaghetti strategy”—throwing content out and hoping something sticks—and explains how this leads to inconsistent results and wasted energy.

Instead, she introduces the Profit Marketing Method, a five-part system (Foundation, Attract, Nurture, Convert, Retain) designed to turn marketing into a streamlined, strategic, and profitable process. The episode focuses on the power of having a plan and lays the groundwork for building a marketing system that gets results.

Listeners are invited to ditch the guesswork and join the Audience Growth Challenge to finally market with purpose—not pressure.

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➡️ Save your seat inside the Audience Growth Challenge HERE!

➡️ DMA's - Daily Marketing Activities Checklist: Click HERE

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, I’m joined by the incredible Sarah Stokes from The Juicy Good Life, and we’re diving deep into the power of decision-making. If you’ve ever felt stuck, overwhelmed, or unsure of your next move—this conversation is the permission slip you didn’t know you needed.

We talk about what holds people back from making life-changing decisions, why clarity is often on the other side of action, and how to shift from indecision to empowerment. Whether you’re standing at a crossroads in business or life, this episode will give you the encouragement (and practical tools) to stop overthinking and start moving toward your juicy good life.

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Connect with Sarah Stokes Here: https://www.thejuicygoodlife.com

➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, Samantha gets real about something every entrepreneur faces—marketing mistakes.

From messy launches and “meh” messaging to ghosting your audience after a big push, she breaks down the top five blunders small business owners make and how to recover from them without spiraling.

You’ll learn why marketing missteps are actually goldmines for growth, how to pivot like a pro, and the exact three-step recovery plan to bounce back stronger. Whether your last post flopped or your brand looks like a Pinterest board exploded, this episode will leave you feeling empowered, encouraged, and ready to try again. Grab your favorite drink and tune in—because progress > perfection every single time.

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🎧 Mentioned: [Magnetic Marketing Academy – your roadmap to simplify and master your marketing]

🎧 Mentioned: [FREE 14-Day Content Calendar - let me help you write the next 2 weeks of content with confidence]

Have a question? Send me an email to samantha@samanthasheppardconsulting.com