Sarus Lifting: Developing an IP Strategy from the Ground Up

Boulder-based Sarus Lifting is empowering the heavy lifting industry through intelligent planning tools. Because lifting via cranes and other machinery doesn't just happen. It takes planning, management and oversight. That's where Sarus Lifting comes in, with a smart, easy-to-use software platform that delivers fast and accurate lift plans.

On this episode of Novel & Non-Obvious, Yoriko discusses Sarus Lifting's business plan with the companies co-founders and talks through a potential IP strategy in real-time.