Sam Weavers: From Kitchen Bench to National Brand: Sam’s Popcorn Success Story

In this episode, Peter Salerno welcomes Sam Weavers, founder of Sam’s Popcorn, whose business journey began long before most people even consider entrepreneurship.

Starting with birthday money and homemade recipes, Sam built his brand organically — funding growth himself and learning through trial, error, and persistence.

Sam discusses the realities of scaling production, investing in machinery, navigating legal and food safety requirements, and securing major supply agreements — including placement at Adelaide Airport. His story highlights the importance of timing, courage, and backing yourself even when others have doubts.

Beyond business growth, Sam also shares his commitment to community impact through fundraising for the Childhood Cancer Association, raising over $30,000 through his “Kids for Kids” initiative.

This episode is an inspiring reminder that success and generosity can — and should — go hand in hand.

Host: Peter Salerno

Mobile: ‭[phone]‬

Email: [e-mail]

Guests: Sam Weavers

Sam Weavers is the founder of Sam’s Popcorn, an Australian-owned popcorn brand supplying retailers across South Australia. Starting his business at just nine years old, Sam has grown his company through reinvestment, innovation, and a strong commitment to quality. Alongside business success, Sam is a passionate public speaker and fundraiser, supporting the Childhood Cancer Association through his “Kids for Kids” initiative.

Email: [e-mail]

Wedsite: https://www.samspopcorn.com/

Producer: Ron Fiedler, Podcast City