Sam Altman Says 95% of Marketing Is Going to AI (Here’s What That Means)

Sam Altman told him that 95% of marketing as we know it will be done by AI within 3–5 years. That single sentence became the “holy smokes moment” that shaped the entire book AI First, written by this week’s guest, Andy Sack (co-author Adam Brotman) — a technologist who has built companies across four tech eras: internet, mobile, social/cloud, and now AI.

Andy is the co-founder of Forum3, a VC investor, and senior executive who worked directly with Satya Nadella at Microsoft. His latest work centers on helping leaders actually transform their companies for the age of AI — not just talk about it.

In this conversation, we cover:

Sam Altman’s prediction that will reshape entire industries

Whether white-collar work is the next “factory floor”

AI-only schools with no human teachers

Why radiologists, marketers, and lawyers should worry

Why trade schools like HVAC and plumbing are surging

Why AI will make entrepreneurship explode

How leaders become “AI-first” — and why almost none are

Why most companies will miss the coming wave

How to transform your organization before it’s too late

If you’ve been wondering how to lead, not react, in the era of AGI — this episode is your playbook.

🔹 Chapters 0:00 — Intro: Four tech eras & the “holy smokes moment” 2:08 — Meeting Sam Altman at OpenAI 3:26 — “95% of marketing will be done by AI” 6:12 — Andy’s background: internet → mobile → cloud → AI 7:51 — Working directly with Satya Nadella 11:19 — Why AI is bigger than the internet 15:34 — Case study: AI that detects customer churn 18:17 — Radiology & white-collar job risk 20:08 — Bill Gates on the biggest shift in 40 years 22:05 — Job displacement & AI proficiency 24:01 — Why trade schools are exploding 25:24 — Donkey-corns: billion-dollar companies with tiny teams 27:26 — Entrepreneurship in the AI era 30:13 — AI-only schools & personalized learning 33:40 — Where human teachers still matter 35:03 — Sponsored: Manta Sleep 37:15 — Sponsored: Zapier MCP & AI agents 39:38 — Why higher ed is “clearly broken” 41:42 — Writing, cheating & critical thinking 44:02 — The “yes, and” future of learning 46:04 — What makes an AI-first leader 47:44 — Iron-Man suits: humans + AI 48:43 — Ethan Mollick’s challenge 49:51 — What businesses need to reinvent 51:02 — Where to find Andy

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