Growing your salon doesn’t always mean adding more days, more late nights or running yourself into the ground.

In this Mini Moment, Sam and Jen break down what actually moves the needle when you want more profit without more exhaustion.

This is a practical, honest chat about working smarter not harder. From optimising your appointment book, to charging correctly for the work you’re already doing, to being confident enough to say no to bookings that don’t serve your business.

If your diary feels full but your bank account doesn’t, this one will hit home.

What we cover:

1. Why optimising your appointment book can unlock thousands without adding hours
2. The real cost of undercharging
3. How treatment menus and client choice remove the awkwardness around retail
4. When it’s okay to say no to smaller bookings to protect higher value services
5. Why knowing your hourly number changes everything about how you book clients

This episode is a reminder that more clients isn’t always the answer. Better systems, clearer pricing and smarter booking decisions are.

Timestamps

00:00 Introduction to the Podcast

00:17 How to Grow Your Salon Without Working More Hours

00:37 Optimising Appointment Books

01:13 Offering Additional Services

03:03 Pricing Strategies for Salon Services

03:41 Efficient Booking Practices

06:18 Balancing Workload and Client Satisfaction

10:30 Final Thoughts and Tips

Mentioned in this episode:

💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

MCM

💛 A HUGE Thank You to Our Podcast Sponsors - Timely

We’ve partnered with Timely to bring you something special:

➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

➡ New customers get 50% off their first 3 months.

If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

Timely

What happens when the babies on hips become teens with attitudes, endless school events and bigger problems…but business still needs you too?

In this raw, funny and very real episode, Sam and Jen return to one of the Inner Sanctum’s most loved topics...Motherhood in Business. And dive into what it really looks like when you’re raising kids while running a salon and carrying the mental load of it all.

From chaotic mornings and four different school drop offs, to the guilt, the overwhelm, the constant tabs open in our heads and the pressure to do it all… this episode is equal parts cathartic, comforting and hilariously relatable.

If you’ve ever felt like you’re doing the school run with one hand and holding your business together with the other, this one is for you.

What we cover

• The mental load of older kids: bigger ages, bigger stakes
• Why business owners need more support than ever
• The money traps busy mums fall into (and what to look at instead)
• Systems, hacks and tiny changes that save your sanity
• How to find pockets of joy when life feels like “too much”

In short, this episode is a love note to every exhausted salon mum doing her best. A reminder that you’re not alone, you’re not losing it, and you’re allowed to choose joy and support over self sacrifice.

Timestamps

Mentioned in this episode:

💛 A HUGE Thank You to Our Podcast Sponsors - Timely

We’ve partnered with Timely to bring you something special:

➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

➡ New customers get 50% off their first 3 months.

If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

Timely

💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

MCM

In this bite-sized chat, Jen is joined by Brayden from Your Salon Support, for a jargon free breakdown of the marketing terms every salon owner thinks they should know… but often doesn’t.

From marketing plans to AIO, social strategies to loyalty systems, Bray strips it all back so you know what matters, what you can ignore, and what actually moves the needle depending on whether you’re a solo operator or running a full team.

If marketing feels overwhelming or you’ve ever wondered “Do I really need all this?”, this is the episode that finally makes it make sense.

What we cover

• What a marketing plan actually is (and why it’s the foundation of everything)
• How a social media plan differs — and why it should never exist in a vacuum
• Why EDMs (email direct marketing) are the most underrated sales tool in the industry
• The rise of AIO and how ChatGPT is literally recommending salons
• The non-negotiables for solos vs. small salons vs. larger teams

If you’ve been feeling lost in the marketing maze, this Mini Moment is your permission slip to simplify, streamline and get strategic. Let’s make tech (and marketing) sexy, one clear plan at a time.

Timestamps

00:00 Introduction to Marketing Terminology

00:40 Understanding Marketing Plans

01:30 Crafting Effective Copy

05:02 Social Media Strategies

05:50 Email Direct Marketing (EDM)

08:57 The Importance of a Website

11:31 Artificial Intelligence Optimisation (AIO)

14:57 Tailoring Strategies for Solo Operators and Salons

16:09 Conclusion and Final Thoughts

Mentioned in this episode:

💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

MCM

💛 A HUGE Thank You to Our Podcast Sponsors - Timely

We’ve partnered with Timely to bring you something special:

➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

➡ New customers get 50% off their first 3 months.

If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

Timely