Salesology® - Conversations with Sales Leaders Podcast Por Wendy Weiss arte de portada

Salesology® - Conversations with Sales Leaders

Salesology® - Conversations with Sales Leaders

De: Wendy Weiss
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When you are ready to transform your sales for today's transforming market, this is the show for you. In the Salesology®️ podcast, you're going to be getting the real scoop, the inside story from sales leaders who will deliver the goods on how to grow sales faster, more easily and more profitably. With your host, The Queen of Cold Calling®️ and Founder of Salesology®️, award winning author, speaker, sales trainer and coach, Wendy Weiss.2023 Desarrollo Personal Economía Marketing Marketing y Ventas Éxito Personal
Episodios
  • 157: Tom Poland – The Science of Being in Demand

    157: Tom Poland – The Science of Being in Demand
    Mar 11 2026
    Tom Poland is a multiple best-selling marketing author and has clients in 151 cities around the world. He works just two days a week in seclusion from his private resort on the sub-tropical Sunshine Coast of Australia. Key Points: Sales Led to Marketing Insight After 20 years in sales, the speaker realized selling is much easier when prospects are already interested or qualified. The Sales Spectrum Prospects fall between two ends: · Convincing: uninterested prospects you must persuade · Confirming: highly qualified prospects ready to buy Good marketing moves prospects closer to the confirming side. Demonstrations Increase Engagement Offering a demo or webinar works better than simply describing a product because people enjoy watching and learning. Use Other People's Networks (OPM) Partner with people who already have audiences, email lists, or communities that match your ideal customers. Choose Partners with Aligned Interests Both demographics and interests (psychographics) need to match for partnerships to work. Craft stronger marketing messages Effective messages include: · Benefits · Differentiation · Specific details Build Relationships First Before proposing partnerships, establish rapport and reciprocity (e.g., promote their content or interview them). Bottom Line: Sales become easier when you focus on qualified prospects, strong messaging, and leveraging other people's audiences. Guest Links: tom@leadsology.guru +61404885553 www.GetTomsFreeBook.com www.FiveHourChallenge.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.
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    33 m
  • 156: Ivana Taylor – Building Prospect Lists with AI (Part 2)

    156: Ivana Taylor – Building Prospect Lists with AI (Part 2)
    Feb 25 2026
    Guest Bio: Ivana Taylor has spent 35 years translating complex marketing into simple, executable strategies. She's the founder of DIYMarketers.com, where she helps entrepreneurs compete without enterprise budgets. She's a self-described AI power user who tests tools for six hours a day. And she's built follow-up systems for everyone from manufacturing companies to consultants. Key Points: 1. Cold Outreach Requires Far More "Touches" Than It Used To A "touch" is no longer just a phone call or email. Every interaction counts. It includes: · Social media posts · Website visits · Content consumption · LinkedIn engagement · Webinars · Direct mail · Comments and DMs 2. Most Small Businesses Skip the Foundational Steps Before worrying about sequences, automation, or buying lists, you must clearly define your ideal customer, understand the problem you solve, identify the desired outcome your buyer wants and know how your buyer makes decisions. Without this groundwork, marketing becomes expensive guesswork. 3. Cold Email Alone Is Weak (and Often an Avoidance Strategy) Response rates to pure cold email are extremely low. Buying lists and blasting emails often feels productive, is easy to automate and produces poor results. Cold email works best as a second step, not a first step. 4. Start Manual Before You Automate The recommendation: · Begin with real conversations · Aim for consistent outreach (calls or personal messages) · Learn from live interactions · Identify patterns in objections, desired outcomes, and buying triggers Only after recognizing patterns should you build automated sequences. 5. The Phone Is Still the Fastest Path to Revenue Despite all the marketing tools available, the most consistent answer to "What's working?" was picking up the phone and having conversations. Why? · Immediate feedback · Faster learning curve · Real-time objection handling · Faster path to booked appointments 6. Mindset Matters: Service, Not Persuasion Cold outreach works best when: · You see yourself as helping, not convincing · "No" is viewed as clarity (not rejection) · Your goal is conversation, not immediate conversion A clear "no" frees you to pursue someone who will say yes. 7. Specific Targeting Beats Big Lists Instead of buying 10,000 names: · Define clear parameters (industry, role, company size, revenue, keywords) · Start with a focused segment · Refine messaging based on real conversations · Build segmented sequences based on actual buying motivations Broad targeting = poor response. Specific targeting = stronger engagement. 8. Automation Is Powerful — But Only After Strategy Automation should amplify a proven message, a clearly defined audience, validated buying patterns. It cannot replace foundational work. 9. Marketing Is Not Magic — It's Consistent Work There is no shortcut. Successful outreach requires: · Repetition · Iteration · Conversations · Testing · Refinement The "eat your vegetables" truth: the people succeeding are doing the work. Bottom Line Cold outreach still works — but not as a blast-and-hope strategy. What works: · Clear targeting · Strong positioning · Multi-channel touches · Real conversations · Strategic follow-up And above all, start with the fundamentals before scaling with tools. Guest Links: Free Gift: An AI Outreach Ebook IMPORTANT – You must Double Opt-in and confirm your email to receive this free gift. Learn More Visit DIYMarketers.com – Simple, actionable marketing strategies for small business owners who want to do marketing on less than $17 a day. Fix Your Marketing Problem in Less Than 24 Hours – Fill out the form, tell me your marketing challenge, and I'll send personalized recommendations in less than 24 hours. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, ...
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    34 m
  • 155: Louise McDonnell - Sell On Social

    155: Louise McDonnell - Sell On Social
    Feb 11 2026
    Guest Bio: Louise is an award-winning social media strategist, coach, four-time best-selling author, and the founder of SellOnSocial.Media Digital Marketing Agency & Academy. For the past 20 years, I've helped coaches and consultants grow their businesses with fresh perspectives and innovative AI-powered tools. Key Points: Social media is marketing, not a separate skill Louise didn't "get into social media" randomly; her foundation is traditional marketing. Social media is simply a modern channel for applying timeless marketing principles. The problem isn't social media itself; it's treating it as something different from marketing strategy. You don't need to like social media to use it well Many business owners dislike social media or don't want to spend hours online and that's okay. Social media is not about becoming an influencer or going viral. For business owners, it's about using social platforms efficiently and intentionally to generate leads and opportunities. Followers ≠ business growth Having thousands of followers means nothing if you don't know how to convert attention into revenue. A person with zero followers and someone with 15,000 followers can have the same problem: no system to turn visibility into sales. Social media success is not about features, hacks, or trends, it's about strategy. The 5-step framework for using social media effectively 1. Clarify your core offer 2. Nail your messaging 3. Show up with intent. 4. Build a lead generation system 5. Use AI as a co-pilot, not the driver Expectations depend on your starting point Results vary based on size of your existing audience, email list strength and consistency of organic activity. Someone with a warm audience will see faster results than someone starting from scratch. Organic activity makes paid ads dramatically more effective. Organic activity + paid ads = leverage Ads work best when layered on top of consistent organic engagement. Cold ad accounts cost more and convert less. Platforms reward businesses that show up consistently before running ads. What a "lead" really means in social media A lead is someone who opts in; joins your list, attends a session, downloads something. Leads can be cold (just joined), warm (engaging) or hot (ready to buy). Most people don't buy immediately, social media supports direct, indirect, and future sales. Social media doesn't sell high-ticket services, conversations do Low-cost products can sell directly on social platforms. High-ticket services require lead generation, nurturing and sales conversations. You market online, but you sell offline. The real outcome of social media The goal isn't instant sales; it's building a pipeline of qualified prospects. Social media creates visibility, trust, and opportunity over time. Done right, it feeds a steady flow of future business. Bottom line: Social media works when it's treated as a strategic marketing system, not a content treadmill. Clear offers, strong messaging, intentional activity, and lead generation, not virality, drive real business results. Guest Links: AI Powered Online 2026 Social Media Content Planner To help you create impactful content week in, week out! 1. The 2026 content calendar with 950+ searchable dates and holidays 2. An AI post generator for Story, Advice and Testimonial posts in your own voice (2 posts per month, free forever) 3. High-converting post formats powered by smart prompts, so you can create content that works, in your own voice and tone 4. Simple tools to plan and organize your content 5. This smart tool helps you embrace AI as your co-pilot, so you create content easily in your voice and tone. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.
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    33 m
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