Salesforce Admins Podcast

De: Mike Gerholdt
  • Resumen

  • The Salesforce Admins podcast features real-life Salesforce Admins, product managers, and community leaders who transform businesses, careers, and community with clicks, not code. This 20min (sometimes a bit more) weekly podcast hosted by Mike Gerholdt feature episodes to empower Salesforce Admins who are implementing Enterprise CRM solutions. There may be some (digital) confetti. For more than our most recent episodes, go to https://admin.salesforce.com/salesforce-admin-podcast.
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Episodios
  • When Collaboration Meets Agentforce: The MH4 Hackathon Story
    Apr 24 2025
    Today on the Salesforce Admins Podcast, we talk to Melissa Hill Dees, nonprofit Salesforce consultant and Salesforce MVP. Join us as we chat about how her TDX Hackathon team built a conference scheduling agent from scratch in 16 hours. You should subscribe for the full episode, but here are a few takeaways from our conversation with Melissa Hill Dees. How to help nonprofits define goals for Salesforce Melissa majored in computer science back when you still programmed with punched cards. However, she didn’t really start her career in tech until 2008, when the nonprofit she was working for started using Salesforce. She was hooked on how she could help these organizations use technology to do more with less, and quickly pursued an MBA in digital entrepreneurship. One thing that came up in our conversation was the difference between how nonprofits and businesses approach Salesforce. In particular, Melissa emphasizes the importance of defining measurable goals for any tech project so you have common ground when prioritizing requests. As the capabilities of Salesforce continue to grow with Agentforce, admins need to help their organizations maintain focus. Building an agent in 16 hours at the TDX Hackathon Melissa is fresh from the TDX Hackathon, where she put together an all-women team of Salesforce MVPs called MH4. Why the name? Because everyone on the team has the same initials: Melissa Hill Dees, Michelle Hansen, Marisa Hambleton, and Melissa Hansen. Together, they had 16 hours to make a working agent, but Melissa was the only person on the team who had built one before. However, from their experience as Dreamin’ event volunteers, they had a pretty good idea for a problem they could solve: scheduling a conference. Finding the right-sized room for each talk when there are several concurrent speaker tracks gets complicated, especially when people are presenting more than once. It’s a problem that everyone on the team could rally around. As Melissa explains, building the agent wasn’t the hard part. It was setting up the backend to make sure it had the right information and permissions to accomplish its goal. Why admins should get the Strategy Designer Certification If you’re looking to learn more, Melissa highly recommends getting the Strategy Designer Certification. You can learn tons of valuable tactics, like consequence scanning, that help you align a group of people around an idea and allow everybody to feel like they have input. Finally, Melissa emphasizes how crucial it is for admins to start learning Agentforce now, even if your organization is hesitant. “Admins have to see the big picture,” she says, “so start learning it now so you don’t have to play catch-up when everybody comes around and wants to use AI.” Be sure to listen to the full episode for more from my conversation with Melissa, and don’t forget to subscribe to the Salesforce Admins Podcast so you can catch us every Thursday. Podcast swag Salesforce Admins on the Trailhead Store Learn more Certification: Strategy Designer MH4’s presentation at the TDX Hackathon Admin Trailblazers Group Admin Trailblazers Community Group Social Melissa on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full show transcript Mike: You've got a dream team when everyone's name starts with MH, and you're building a functioning AI agent in 16 hours while laughing and having fun at it. This week we've got Melissa Hill Dees on the pod, and the vibe is totally Agentforce, nonprofit tech, and I even talk about the future of Salesforce admins in the era of AI. And we also talk about the little thing that she built at the hackathon. It's just a scheduling tool that is really cool for all the dream and events. But let me tell you this, if you've ever said, "I'm not a developer, but ...", you're going to feel right at home. So with that, let's get Melissa Hill Dees on the podcast. So Melissa, welcome to the podcast. Melissa Hill Dees: Thank you, Mike. I'm so glad to be here. Mike: Well, I'm glad to have you on, and we're going to kick off ... I'm going to call it a few weeks of MH4s. Melissa Hill Dees: I love that Mike: All of the MH4s because you guys were such a cool little group that got together for the hackathon at TDX, which we're going to talk about. But before we get into that, Melissa, which spells out some of the MH4, tell us a little bit about yourself. Melissa Hill Dees: Oh goodness. So a little bit about myself. I found Salesforce in 2008 after becoming a stay-at-home mom for a little while and not knowing what to do with myself and trying to help small businesses improve what they were doing from a customer relationship management side. I didn't really get very deep into Salesforce then but a couple of years later, I went to work for a nonprofit and they had Salesforce and I became the classic accidental admin. Which was ironic considering that ...
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    27 m
  • Level Up: The Admin’s Action Plan for Thriving in the Agentforce Era
    Apr 17 2025
    Level Up: The Admin’s Action Plan for Thriving in the Agentforce Era Today on the Salesforce Admins Podcast, we talk to Dorian Earl, Salesforce Admin and Founder of Development Consulting Partners, LLC. Join us as we chat about the 5 steps admins can take today to lead the charge in the Agentforce era. You should subscribe for the full episode, but here are a few takeaways from our conversation with Dorian Earl. Admins are at the center of the Agentforce era I always love having Dorian on the pod because he has an amazing origin story. He started out as a traveling sales rep for medical and dental equipment. He had to keep track of over 100,000 products and 300 clients, all in paper notebooks, until one day he left his Franklin planner on the roof of his car and realized he had to find a better way. That’s when he started looking into a new digital CRM platform called Salesforce. These days, Dorian helps organizations with digital transformation through Salesforce, and he sees admins as the linchpin for driving organizational change in the Agentforce era. In fact, he flagged me down at a recent event because he was so excited to share his 5-step action plan for how Salesforce Admins can lead the charge on AI. 1. Build awareness beyond the buzz While most people have talked to an LLM by now, Dorian has noticed that most of his clients don’t quite grasp what it could mean for their organization. Admins are in a unique position to translate the buzz into action. Start by educating your teams, surfacing practical use cases, and bringing the conversation into team meetings. This isn't about replacing people—it's about making everyone 10–20% smarter, faster, and more capable. 2. Prep your data for Agentforce AI is only as good as the data you give it. And we’re not just talking about client data, though that needs to be in a healthy place. As Dorian points out, consumer-facing agents need to know things like your operating hours, company values, and brand voice. Prepping your data for Agentforce makes it easier to try new features and build something that works. 3. Identify the quick wins Admins don’t need to wait for long-term projects to start making an impact with AI. Agentforce comes with ready-to-use features that drive value today. Dorian points to two in particular: Record Summaries: AI-generated account overviews save time and provide instant context, especially for reps managing hundreds of accounts or taking over a book of business. Quick Reporting: Need to know how many leads are in New York with a certain status? You can just ask. No more report-building marathons—admins and users alike can get insights on demand. These tools aren’t just time-savers—they’re credibility builders. They show stakeholders the value of AI quickly and easily without much heavy lifting. 4. Find internal processes to improve The biggest thing that should be on your radar is how Agentforce can overhaul internal business processes. There are so many places where an internal-facing agent can save clicks and smooth out a workflow. Dorian brings up the example of processing a return. An agent can take care of all the little steps, like creating a case, logging information, and authorizing a refund, instead of that being a multi-person business process. 5. Lead the AI transformation Admins are no longer just behind-the-scenes builders—they’re transformation leaders. You understand the org’s data, its pain points, and its goals. That makes you the ideal person to customize and scale AI across departments. As Dorian puts it, success with Agentforce isn’t just about features—it’s about alignment. Help your teams adopt AI by showing them how it can support their goals, simplify their day-to-day, and elevate their performance. There were so many great tips in my conversation with Dorian for how admins can thrive in the Agentforce era, so be sure to listen to the full episode. And don’t forget to subscribe to the Salesforce Admins Podcast to catch us every Thursday morning. Podcast swag Salesforce Admins on the Trailhead Store Learn more Salesforce Admins Podcast Episode: Keeping Processes Fresh in Salesforce with Dorian Earl Salesforce Admins on YouTube: Agentforce Decoded Trailhead: Einstein Work Summaries for Service Admin Trailblazers Group Admin Trailblazers Community Group Social Dorian on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on Tiktok Mike on X Love our podcasts? Subscribe today or review us on iTunes! Full show transcript Mike Gerholdt: This week on the Salesforce Admins Podcast, I'm thrilled to welcome back Dorian Earle, founder and CEO of a thriving consultancy that has over 450 clients and just a massive wealth of Salesforce experience and knowledge. Dorian has been the Salesforce ecosystem for nearly two decades. He started as a sales rep who needed a better way to track his deals and ...
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    39 m
  • How Data Cloud Enhances Contextual AI for Salesforce Admins
    Apr 10 2025
    Today on the Salesforce Admins Podcast, we talk to Mehmet Orun, SVP, GM, and Data Strategist at PeerNova. Join us as we chat about how to use Data Cloud to create trustworthy AI experiences. You should subscribe for the full episode, but here are a few takeaways from our conversation with Mehmet Orun. How Data Cloud powers trustworthy AI experiences The last time we had Mehmet on the pod, the big concern with AI was hallucinations. How can we be sure that the agents we create don’t start making stuff up? What’s more, how do we know that they won’t share data they shouldn’t? In short, how do we create trustworthy AI experiences? As we’ve learned time and again, AI is only as good as the data you give it. But, as Mehmet explains, Data Cloud has changed the game for admins in terms of control over who sees what and in what context. Admins can create personalized experiences with Agentforce, constrained by the permission model and capabilities of Flow to ensure that everything is working as intended. How data management best practices have changed with AI One thing Mehmet reflects on is the way that data management techniques have changed over time. Several best practices no longer make sense in today’s context of AI. For example, duplicate records that used to be a mortal sin make more sense when you’re trying to constrain what a customer can see vs. your employees vs. your vendors. However, the personalized engagement that is possible with Agentforce requires a complete understanding of what’s happening with someone. At the same time, you want your agents to only act on information they’re “allowed” to see, or generate insights that are relevant to the outcomes you want to achieve. As Mehmet explains, “good” data and “bad” data is really about making sure your data is structured in a way that makes it easy to use. Data unification made easy with Data Cloud The good news is that it’s never been easier to take care of your data with Data Cloud. Mehmet’s seen this with the nonprofits he works with. Data unification projects that used to take months or even years are now relatively simple affairs. You can identify bad data, filter out irrelevant data, and put the right data standardizations in place all in setup. Mehmet’s biggest piece of advice is to measure your data quality in terms of the business outcomes you are trying to achieve. As he points out, the amount of data you need to open an opportunity is different than what you need to close an opportunity. The same principle applies to AI agents. If you make sure they get everything they need and nothing extraneous, you’ll get good results. There are a ton of great insights about data management best practices for AI in our conversation with Mehmet, so be sure to listen to the full episode. And make sure you’re subscribed to the Salesforce Admins Podcast so you can catch us every Thursday. Podcast swag Salesforce Admins on the Trailhead Store Learn more Salesforce Admins Podcast Episode: Understanding the Importance of Data Health in Salesforce Admin Trailblazers Group Admin Trailblazers Community Group Social Mehmet on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on TikTok Mike on X Love our podcasts? Subscribe today or review us on iTunes! Full show transcript Mike Gerholdt: Welcome back to the Salesforce Admins Podcast. Today we're catching up with Mehmet Orun, longtime friend of the pod and true expert in data and AI. I'm going to tell you, a lot has changed in the world of artificial intelligence since our last chat. And Mehmet's here to break it down from hallucination risks to the role of data cloud in creating trustworthy AI experiences. If you've ever been wondering how to make your data more meaningful and your AI outputs more reliable, well, you are in for a treat. So, make sure to follow the podcast so you don't miss a single episode. And with that, let's get Mehmet back on the podcast. Mehmet, welcome back to the podcast. Mehmet Orun: It is wonderful to be back, Mike. Mike Gerholdt: I know. You just come by with all these wisdoms and knowledge that you have in the world. Last time we were on, and I'll link to that show, we were talking about hallucination risks. And it's been a year. And boy, I tell you, a year in AI time, everything's changed. So, what's new in your world? What are you paying attention to in terms of AI and Agentforce? Mehmet Orun: To be honest, one of the interesting things about having been around a while is while the technologies are new, our overall objective haven't really changed. And one of the things I've been really trying to look back to is what were past challenges we overcame, what were the parallels, and what were some of the best practices that people newer to the field around data integration, artificial intelligence, may not know about, so we can share this knowledge while ...
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    26 m
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