Imagine if your sales team could rehearse complex deals before ever meeting the buyer, just like elite athletes pre-game. That’s exactly what Daveed Gartenstein-Ross (CEO) and Alix Berry (COO) of ExpertTheory make possible.

In this episode, Alice Heiman dives into how ExpertTheory helps companies simulate real-world sales situations through AI-powered, custom-built games. These immersive experiences go far beyond traditional training, replacing static roleplay with dynamic, scenario-based learning that strengthens team performance, decision-making, and competitive strategy.

Connect with

• Daveed Gartenstein-Ross: LinkedIn
• Alix Berry: LinkedIn
• ExpertTheory: Website
• Alice Heiman: LinkedIn | Website

What happens when a seasoned marketer reimagines everything she knows about agencies, on a beach, notebook in hand, while her kids play nearby? Brittany Trafis, CEO and co-founder of Sorian Digital, shares how she built an AI-powered agency that challenges everything about traditional marketing models.

In this episode, Brittany walks Alice Heiman through the rapid sales growth of Sorian: from early experiments to real client results, through founder-led sales and how boldly saying “the agency model is broken” helped them break into a noisy market as they prepare to scale.

Rapid-Fire Picks:

• Book: Multipliers by Liz Wiseman
• Podcast: Business Wars
• Advice to CEOs: Don’t get lost chasing what’s next, focus on timeless principles. Technology evolves, but people still crave connection and community. Stay grounded in what doesn’t change.

🔗 Connect with Brittany & Alice

• Brittany Trafis: LinkedIn | Website
• Alice Heiman: LinkedIn | Website

If you’re still posting jobs and hoping A-players apply, you’re already behind.

In this high-impact episode, Alice Heiman sits down with Jamie Crosbie, founder of ProActivate and TEDx speaker with over 1 million views on The Power of Your Mindset, to reveal what every CEO needs to know to hire top revenue-generating talent.

Most hiring processes are built for convenience, not performance. That’s why companies end up with B-players or worse, just to fill a seat. Jamie shares exactly how CEOs can stop mis-hires before they happen and build bench strength that supports real growth.

If you’re a CEO of a B2B company under $100M, this episode is your blueprint for hiring right, every time.

📚 Rapid Fire Favorites

• Book: The Pivot Year by Brianna Wiest
• Podcast: Sales Talk for CEOs
• Advice to CEOs: “Proactively protect and grow your #1 asset, your people.”
  
  

🔗 Connect With

Jamie Crosbie: LinkedIn | Website

Jamie’s TEDx Talk: Liar, liar, life on fire: Breaking through your lies to your truth

Alice Heiman: LinkedIn | Website