Sumner Vanderhoof, CEO & Co‑Founder of Propensity, shares how he transformed an idea into a nimble, niche-focused account-based marketing platform. In just two years, Propensity achieved remarkable growth and retention by combining founder-led sales, month-to-month agreements, and an “opt‑in” SDR outreach model.

His approach shifted the sales game, targeting only in-market buyers with verified contact data and it’s something any CEO can learn from, especially those navigating a crowded SaaS space.

Key action items:

1. Find a growing gap and own that niche
   
   
2. Build trust first with opt-in engagement
   
   
3. Hire elite specialists for focused execution

Rapid Fire Recommendations:

📖 Book: Being Wrong by Kathryn Schulz

🎙 Podcast: Making Sense with Sam Harris

🔗 Connect with Sumner Vanderhoof :
LinkedIn: Sumner Vanderhoof - Propensity

🔗 Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website: aliceheiman.com

What if your anxiety could make you a better leader? In this episode, David H. Rosmarin Phd., Harvard professor and founder of Center for Anxiety, shows CEOs how to transform anxiety into a hidden advantage.

He breaks down his proven four-step framework to move from paralyzing fear to powerful action and why ignoring your anxiety might be the most dangerous move you can make as a leader.

Listen to learn how to stop fighting your anxiety and start using it to fuel growth and innovation.

If you want a first hand experience with David check out his masterclass.

🤝 Connect With

• David Rosmarin: www.dhrosmarin.com | Text “anxiety” to 66866 for workshop updates.
  
  
  
• Alice Heiman: LinkedIn | aliceheiman.com
  
  
  

Is your sales team struggling to hit quota? Feeling like your entire sales approach is broken? In this solo episode of Sales Talk for CEOs, Alice Heiman calls out the outdated tactics holding B2B companies back and reveals how CEOs can completely rethink sales for today's complex buying environment.

🔗 Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website: aliceheiman.com