In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Jessie Johnson, Principal Analyst, Forrester.

Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Rick Bradberry, Executive Partner, Principal Analyst, Forrester.

Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with John Arnold, Principal Analyst, Forrester.

Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Tune in this week for: “Becoming the Most Known and Trusted Brand in Your Market: A Roadmap to Endless Customers” with my guest is Marcus Sheridan, Author of Endless Customers, Keynote Speaker, and Partner at IMPACT.

Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

This week's show is entitled, "How AI Can Improve Your Marketing Investment Decision-Making" and my guest is Chris Golec, Founder and CEO of Channel99.

Tune in to Learn:

• • Key insights on the evolving role of AI in B2B marketing
  • The need for accurate data for AI efficiency
  • The balance between human and AI interactions in the go-to-market functions

Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing Blog.

Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

This week's show is entitled, "Show Me you Know Me! Sales Lessons for Modern Times" and my guest is Samantha McKenna, Founder & CEO at #samsales Consulting.

Tune in to Learn:

1. The importance of financial preparedness and building a personal brand for first time entrepreneurs
2. Why you need to use the 'Show Me You Know Me' method
3. What it really takes for a long-term career in entrepreneurship (and what chewing glass and rocks has to do with it).

Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing blog.

Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts

This week's show is entitled, "Driving Growth Through Retention and Expansion (and How AI can Help)" and my guest is Anastasia Pavlova, Founder & CMO at Bold GTM: Go-to-Market & Revenue Marketing Consulting.

Tune in to Learn:

• How to leverage B2C strategies to enhance B2B marketing by focusing on customer-centric fundamentals.
• How data-driven segmentation cab improve customer retention and reduce churn.
• Why you must Prioritize customer retention efforts over acquisition to cut costs and drive growth.
• The importance of fostering collaboration between marketing and customer success teams for improved customer engagement.
• How AI helps with it all!

Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing blog.

Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

This week's show is entitled, "Best Practices for International Growth" and my guest is Andrew Champion, SVP International at 6sense.

Tune in to Learn:

• The distinct cultural and regulatory differences in various international markets.
• How companies need to tailor their approaches to succeed.
• The impact of data privacy laws on marketing strategies and the growing role of AI in improving sales effectiveness.
• The importance of understanding and respecting local market nuances for successful international sales expansion.

Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing blog.

Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts