Sales Ops War Stories with Jordan Park: Bad Clients, Lazy Reps, and AI Reality

Episode Summary:

In this episode of the Next Gen Sales Leader Podcast, Ben Reed sits down with Jordan Park, Founder of Rev Pilot, to discuss how to build simple, scalable sales systems that sales reps actually use. Jordan shares insights on improving CRM adoption, creating accountability, and cutting through the hype around AI in sales. Together, they unpack the human side of sales operations, the difference between management and ops, and why great leadership and simplicity always win.

What You Will Learn:

• How Rev Pilot helps companies build sales systems reps love and leaders trust.
• Why most CRM adoption issues come down to leadership, not technology.
• The key differences between sales management and sales operations.
• How to handle resistant reps and drive real accountability.
• Why AI is not the silver bullet for sales operations.
• The legal and ethical risks of AI voice agents in outbound sales.
• Why simplicity and discernment outperform complexity and hype.

Featured Guest: Jordan Park – Founder, RevPilot

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

• 01:14 – What Rev Pilot does and why trust in your system matters more than tech
• 03:22 – Sales rep adoption: The #1 thing that makes or breaks CRM implementation
• 07:45 – Leadership vs. systems: fixing behavior, not just processes
• 14:43 – The three-step framework for handling resistant sales reps
• 10:59 – Cultural pushback: when a few unhappy reps can derail the whole system.
• 22:17 – Top-down leadership vs. democratized values (the culture coach disaster story)
• 30:20 – The 12 leads/week guy who wanted AI: When solutions chase problems
• 42:30 – AI hype vs. reality: Why most businesses don't actually need AI
• 52:28 – The politics of tech providers and why honest voices get silenced
• 01:08:12 – WARNING: AI voice agents and FTC robocall compliance (this will get you sued)
• 01:17:18 – Signal-based outreach: Context beats personalization every time

Connect with Jordan:

Website: https://revpilot.co

YouTube: Jordan R. Park

LinkedIn: https://www.linkedin.com/in/thesalesoperator/

Instagram: @jordanrpark

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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