Disa Pratt, the Chief Sales Officer for Vetnique, joins us to share her remarkable journey in sales leadership. From her early days at Procter & Gamble to leading a thriving pet wellness brand, Disa unveils the strategies that have driven her success. With Vetnique's unique veterinarian-formulated solutions, founded by Dr. James Bascharon, standing out in the competitive pet wellness market, Disa explains how delivering results and being part of supportive company cultures have been pivotal in her career. Her passion for sales and her dedication to building teams resonate throughout the conversation, offering inspiration and practical insights for aspiring leaders.

The art of building successful sales teams comes alive as Disa reflects on her foundational training and mentorship at Procter & Gamble. Her experiences underscore the importance of product knowledge, understanding merchandising dynamics, and cultivating strong buyer relationships. She passionately describes how mentorship has not only shaped her leadership style but also helped her nurture future leaders. Disa reveals the key attributes she seeks when assembling her sales teams—proven track records, cultural fit, and the adaptability necessary for high-growth environments—all while fostering a positive and supportive culture that encourages growth and innovation.

Leadership and accountability in sales take center stage, with Disa discussing the power of vulnerability and feedback in developing as a leader. The Entrepreneurial Operating System (EOS) comes into play as a tool for maintaining accountability and enhancing organizational clarity. Additionally, we explore the critical role of CRM systems, not just as a tool for efficiency but as a catalyst for strategic decision-making through data analytics. Disa emphasizes the need for skilled analysts who can convert raw data into actionable insights, ensuring that sales teams are empowered to achieve excellence. Join us for this engaging episode that offers a wealth of experience and strategies from one of the leading voices in sales leadership.

Disa Pratt is a seasoned sales and business development executive with over 30 years of experience driving revenue growth for both start-ups and global CPG brands. She currently serves as Chief Sales Officer at Vetnique, where she leads sales strategy and retail expansion across major outlets like Chewy, Petco, Walmart, and Target.

Her background spans sales, strategy, eCommerce, marketing, and omnichannel execution, with leadership roles at Zesty Paws, Solid Gold, HALO, and New Chapter (P&G). Disa is known for her data-driven, collaborative approach and proven success in building strong retail partnerships.

She lives on a 40-acre farm in western Massachusetts with her two rescue dogs, Olive and Odie, and is passionate about pet wellness and fostering animals.

Quotes:

"In sales, it's all about results. Promise made, promise kept. Deliver on your numbers and the rest will follow."

"Mentorship has been a cornerstone of my career. Strong mentors believed in me, thrust me into roles I wasn't ready for, and stood by me as I grew."

"Vulnerability isn't a weakness in leadership; it's a strength. Embracing imperfections and learning from them fosters a culture of growth and innovation."

"CRM systems are more than just efficiency tools; they're catalysts for strategic decision-making when aligned with organizational goals."

Links:

Disa’s LinkedIn - https://www.linkedin.com/in/disa-pratt-2baa2653/

Vetnique - https://vetnique.com

Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Global Vice President of Commercial Excellence Yujing Liu is here to share her compelling journey, insights, and strategies that have led to a distinguished career at Solmax. We engage in a lively discussion about how geosynthetics are revolutionizing sustainable construction, reducing reliance on traditional materials like concrete. Yujing's story is one of resilience and growth, as she conquered language barriers and self-doubt to excel in her global role. Her experiences provide a roadmap for anyone eager to cultivate confidence and curiosity to achieve professional success.

Our conversation takes us through the adventurous landscapes of early career transitions, highlighting the unexpected growth that comes from embracing challenges. From moving from Shanghai to France without knowing the language, Yujing exemplifies how viewing mistakes as opportunities can foster personal development. We underline the significance of building trust and human connections in unfamiliar environments, and how blending analytical skills with relationship-building can create a vibrant and cooperative team dynamic. These lessons are crucial for anyone navigating career changes and seeking effective ways to connect with new teams.

Leadership and CRM systems take center stage as we explore the art of motivating sales teams and transforming perceptions of technology. Balancing ambition with realism, we discuss how empowering team members can unlock their full potential and achieve collective goals. We also address the evolution of CRM systems — once seen as a burden, now a valuable tool for uncovering opportunities and enhancing customer relationships. With insights into improving CRM's analytical capabilities, this episode offers a comprehensive look at the essential elements driving success in today’s dynamic business environment. Connect with Solmax and tap into additional resources through their website or LinkedIn.

Yujing Liu is the Global Vice President of Commercial Excellence at Solmax, where she leads strategy, processes, and tools to drive profitable growth across the company’s worldwide operations. She partners with regional and functional leaders to strengthen sales effectiveness, optimize pricing, and enhance customer experience, ensuring commercial teams are equipped to win in competitive markets.

Quotes:

"Curiosity is my secret weapon; by constantly asking 'why,' I've found better ways to do things and unlock new opportunities."

"Embracing challenges and viewing mistakes as gifts have been pivotal in my career journey. It's through setbacks that we often learn the most."

"Confidence can be nurtured over time. Even if you weren't born with it, you can cultivate it through practice and self-reflection."

"Building trust in unfamiliar environments is crucial. It's not just about presenting data but about forming human connections."

Links:

Yujing’s LinkedIn - https://www.linkedin.com/in/yujing-liu-66a32b10/

Solmax - https://www.solmax.com/us/en

Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

We had the privilege of sitting down with Marek Wasilewski, the dynamic Vice President of Sales for Americas and Latin America, to uncover the secrets behind his remarkable journey from aspiring fashion designer to sales powerhouse. Marek's story is a captivating narrative of ambition, resilience, and mentorship, painting a picture of how early experiences in selling timeshares and novelty memberships shaped his career. He shares invaluable lessons on how tough sales environments can be transformative, providing the backbone needed to succeed. Marek's tale is not just about climbing the career ladder but about sculpting one's character in the process and turning challenges into stepping stones.

We also explore the TEAM framework, a game-changing strategy Marek developed to revitalize underperforming business units, showcasing the power of communication as a cornerstone of success. The conversation takes a futuristic turn as we dissect the impact of AI on sales, with frameworks like BANT, CHAMP, and MEDDIC offering foundational guidance in this evolving landscape. Marek offers insights into the philosophical dimensions of AI advancements, pondering their broader implications on the sales field. With AI's rapid evolution, epitomized by tools like ChatGPT-5, Marek's forward-thinking perspective challenges us to envision a transformed future where adaptability and team alignment become the keys to thriving in sales.

Marek Wasilewski is a globally accomplished Revenue Leader with over two decades of experience leading high-performance teams and scaling multi-million-dollar growth across enterprise, SaaS, cloud, and service provider markets. From driving 28% growth in a major LATAM region to taking enterprise revenue from $0 to $5M in just 12 months, Marek has consistently delivered transformative results at scale.

Currently based in Austin, Texas, Marek brings a powerful mix of boardroom credibility and field-tested resilience. He’s the creator of the T.E.A.M. Leadership Framework—Talk, Evaluate, Action, Mentor—designed to inspire performance and build trust across global teams. His leadership ethos? “Business is like cycling—every climb builds strength, and success comes from preparation, endurance, and shared effort.”

Named to CRN’s Channel Chief list and a multi-time President’s Club and Chairman’s Inner Circle winner, Marek has held executive roles with some of the largest companies, leading teams across the Americas, EMEA, and APAC. His expertise spans GTM strategy, recurring revenue models, AI-driven sales transformation, and customer-centric execution.

When he’s not leading global sales strategy, you’ll find him on two wheels—contributing to Dallas-based cycling charity events and recharging through endurance sports that mirror his leadership style: focused, resilient, and purpose-driven.

Quotes:

Nobody grows up saying I want to be a salesman. I left school wanting to be a fashion designer, but sales found me, and it turned out to be my true passion."

"Selling timeshares and novelty memberships taught me resilience. It's about understanding that you're one call away from success and learning to deal with rejection."

"Effective communication is the cornerstone of success. Over-communicating both internally and externally can transform underperforming business units."

"The TEAM framework is built on four principles: Talk, Evaluate, Act, and Mentor. It's about creating a consistent and disciplined approach to revitalizing teams."

Links:

Marek’s LinkedIn - https://www.linkedin.com/in/mwasil/

Extreme Networks - https://www.extremenetworks.com

Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/