Sales AI That Actually Works: Tamara Jackson's Proven Strategy

In this revealing conversation, John Golden sits down with Tamara Jackson, founder of Lead Reviver and strategic sales advisor, to uncover why most companies are implementing sales AI wrong—and how to fix it.

Jackson challenges the common misconception that AI should replace salespeople. Instead, she advocates for a strategic partnership approach where AI handles data-driven tasks while humans focus on relationship building. "AI is most powerful when it supports your human sellers," Jackson explains, warning against the "easy button" mentality that leads to generic, ineffective automation.

The conversation reveals a critical success factor many organizations overlook: comprehensive AI training. Just as with onboarding a new employee, your AI systems require extensive knowledge about your company's mission, products, and proven sales methodologies. Without this foundation, AI generates communications that prospects immediately recognize as automated.