Sal Frisella: The Burn Behind 1st Phorm

In this special re-release of one of our most powerful episodes, Ben Newman sits down with Sal Frisella for an unfiltered conversation about grit, purpose, and the power of legacy. From their first encounter at Supplement Superstore to conquering their first Summer Smash mud run, Ben and Sal share the defining moments that have shaped their journey. Sal opens up about leaving corporate success behind, the lessons he’s learned through struggle, and what truly fuels his fire every day. As we gear up for the St. Louis Summit at 1st Phorm HQ on April 12th, revisit this incredible episode and get inspired to tap into your own burn. 🔥

STL Summit 2025: https://bennewman.net/st-louis-summit/
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