Stock-based Compensation (SBC) has been a hallmark of the SaaS and Cloud industry since the early days. Stock Options, Restricted Stock Units, Strike Price, and vesting periods continue to be a key discussion point for potential hires. Today's episode covers how Stock-based compensation impacts Operating Expenses on the Income Statement...and how SBC can impact SaaS metrics.

Dave "CAC" Kellogg and Ray "Growth" Rike dive into the details of Stock-Based Compensation in today's episode including:

• What is Stock-Based Compensation (SBC)
• How does a company pay/account for SBC
• What kind of expense is Stock-Based Compensation
• Where does SBC show up on an Income Statement
• How can SBC impact SaaS metrics

Stock-Based Compensation can be a very complex and nuanced topic, but if you are a SaaS executive, a SaaS employee with stock options, or a SaaS company investor, this conversation and episode is full of detailed insights.

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B2B SaaS Benchmark reports are popping up like mushrooms - but how do you know if the benchmark report is good, contains valuable insights and how to use the benchmarks to inform your own objectives and SaaS metrics goals?

Dave "CAC" Kellogg and Ray "Growth" Rike take on a topic that is near and dear to their hearts and discuss several key factors that are a tell for a good benchmark report including:

• Top things to consider when reading a benchmark report
• Attributes of a good benchmark report
• Attributes of a "not so good" benchmark report
• Benchmark utilization best practices
• Good Benchmark reports to review

If you read benchmark reports and use them in helping to establish goals and objectives in your B2B SaaS company - this episode is a must listen!

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Ideal Customer Profile (ICP) is a term commonly used across the SaaS industry - but what does it really mean, how can a company effectively build a customer acquisition strategy around it and what METRICS can be used to determine a company's ICP and then measure if it really is the best target customer segment?

During this week's episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss the following ICP elements to understand, execute and measure the ROI on the "Ideal Customer Profile":

• What variables are used to determine the ICP
• How to measure the relevant fit of a prospect to the ICP
• How to measure if the identified "ICP" is the best target customer segment(s)
• What metrics can be added to the traditional ICP criteria to enhance the targeting strategy

As always - CAC and Growth introduce a new pairing and an attempt at humor throughout the episode 😱

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