Ryan and Jamie challenge one of the most common B2B SaaS assumptions: that spending more on ads will fix a growth problem. In this episode, they explain why content quality has become the biggest limiter to scale, how underinvestment in content quietly kills performance across the funnel, and why brands that look and feel “premium” win more deals at higher prices. Using real Rocket SaaS examples, they explore where content investment actually pays off, what most teams get wrong, and how small shifts in budget allocation can radically change results in 2026.

Takeaways:

• Ads fail faster when the underlying content is weak
• Original insights outperform generic AI-driven content
• Premium content changes how buyers perceive your brand
• Shareability is where real leverage comes from
• One strong asset beats ten average ones
• Content investment compounds across ads, sales, and pricing
• Small budgets can still create outsized impact when spent correctly

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan shares the essential marketing fundamentals that every SaaS business needs to scale — before investing in the latest tech or AI-driven hacks. He explains why building a strong foundation with the right ICP, messaging, content, ads, and website is the key to organic growth, and how layering on tech like AI agents, LinkedIn ads, and automation tools only works when these fundamentals are in place. If you're overwhelmed by the noise around "the latest hack" or fancy marketing tools, this episode will help you refocus on what really matters.

Takeaways:

• Don’t chase the latest tech: Focus on getting the basics right first, like defining your ICP and messaging
• Your messaging should make it clear what you do and why you’re different in seconds
• Create consistent content across multiple formats — blogs, videos, podcasts — to serve your ICP’s needs
• Always-on ads are crucial to stay top-of-mind, but they need to be supported by great content
• Your website must have clear messaging and a user-friendly design to convert visitors
• Layer on tech only after the fundamentals are solid, then use tools like Clay, HubSpot, or LinkedIn ads to optimize
• Tech won’t solve your problems if your marketing fundamentals are weak
• Great marketing leads to organic growth — avoid over-reliance on tech or “quick fixes”

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this end-of-year episode, Ryan and Jamie break down why January is the most powerful month for inbound demand and how B2B SaaS teams should be building campaigns right now to capitalise on it. They explore the psychology behind the New Year reset, how to anchor campaigns around real buyer priorities, and how Rocket SaaS has repeatedly turned January campaigns into one of the strongest pipeline months of the year. If you’re heading into 2026 without a clear campaign plan, this episode shows you exactly how to fix that.

Takeaways:

• January buyers are in a reset mindset — budgets, goals, tools, and priorities are all under review
• The strongest campaigns anchor around problems, goals, budgets, and tools
• Start with market research using customer conversations and LinkedIn polls
• Polls double as a light-intent lead source, not just research
• Build one core campaign (guide, webinar, or breakfast event), then expand it
• Best-performing January formats: webinars, ungated guides, and in-person events
• Sprinkle a “2026 angle” onto proven content to dramatically increase engagement
• Repurpose one campaign into blogs, clips, LinkedIn posts, emails, and ads
• Use LinkedIn ads to amplify content — not sell the product directly
• Consistent campaign rhythm is a major reason Rocket SaaS doubled in size

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io