In the final episode of this three-part mini-series on LinkedIn Ads, Ryan and Jamie cover everything you need to know about budgeting and optimizing your LinkedIn ad campaigns. They discuss how to structure your budget based on reach and frequency, how to avoid wasting spend on irrelevant audiences, and key metrics to monitor during the campaign. They also share actionable strategies for optimizing your ads and content as you go. Whether you’re just starting with LinkedIn ads or looking to improve your current performance, this episode has the insights you need.

Takeaways:

• Set your budget based on reach and frequency: Target at least 80% reach and 5-10 frequency for remarketing
• Don’t over-invest in cold audience ads: Focus more budget on retargeting ads to people already engaged
• Evaluate targeting effectiveness: Start with data-driven audience segmentation using CRM and opportunity data
• Maximize budget efficiency: Layer on intent data and external tools like Clay to improve targeting
• Key metrics to monitor: Reach, frequency, dwell time, engagement rate, and click-through rate for optimization
• Optimize based on ad performance: Review targeting, budget allocation, and offer to fine-tune campaigns
• Test and iterate: The first few weeks should focus on data collection before making any big changes
• Creative matters: Keep ad design clear and simple, especially for mobile views, and ensure your offer is compelling

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to supercharge campaigns with intent signals and third-party data tools like Clay, Apollo, and Crunchbase. They also break down how to structure retargeting audiences for maximum impact — including segmenting by pages visited and recency. If you’re wasting ad spend on the wrong audience, this episode shows you how to fix it.

Takeaways:

• Don’t decide targeting in a vacuum — use customer and opportunity data from your CRM
• Break down data by firmographics: industry, company size, department, region, job title
• LinkedIn’s filters are good, but not perfect — industries in particular can be messy
• Build account lists with tools like Clay, Apollo, or Cognism for greater accuracy
• Enrich lists with intent signals: funding rounds, hiring patterns, leadership changes, M&A
• Upload these lists into LinkedIn for laser-focused campaigns with tailored messaging
• Retargeting is essential — don’t rely only on cold ads
• Segment retargeting audiences by page visited (pricing/demo) and recency (14, 30, 90 days)
• LinkedIn Insight Tag lets you retarget all website traffic, not just LinkedIn clicks
• Retargeting makes smaller SaaS brands appear bigger, more credible, and front-of-mind

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In the first part of a three-part mini-series, Ryan is joined by Jamie Skeels, Head of Strategy at RocketSaaS, to break down the fundamentals of running successful LinkedIn ad campaigns for B2B SaaS. They cover why most companies fail with LinkedIn ads, how to approach top, middle, and bottom-of-funnel campaigns, and which ad formats deliver the best results. If you’ve ever struggled to get ROI from LinkedIn, this episode gives you a clear framework to start building campaigns that convert.

Takeaways:

• Most SaaS brands go straight for bottom-of-funnel demo ads — and it rarely works
• Top of funnel: focus on educational content that addresses customer problems
• The best content formats
• Best ad type at TOFU: single image ads (fast, low-friction, most consumed)
• Middle of funnel winning ads
• Effective MOFU ad formats
• Bottom of funnel to drive conversions

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io