🎙️ SZN 2 Episode 03 - The VOGUE of Women’s Basketball?!

The intersection of fashion and women’s basketball has officially entered a new era.

This week on Behind the Sport, I sit down with Olivia Nielsen — the visionary behind what she calls the “Vogue of Women’s Basketball.” From her roots and family influence to building a brand that blends style, identity, and athlete culture, Olivia breaks down how she carved her own lane in an industry that didn’t always have one for her.

We talk about:

– Her journey into fashion and sports culture
– The childhood stories of playing against future WNBA stars
– Why women’s basketball style is having a cultural moment
– The current WNBA revenue-sharing conversations and what they mean for players
– The rise of Unrivaled and what it signals for the league
– Exclusive insight into the upcoming launch of Damecore 👀

This isn’t just about clothes. It’s about ownership. Power. Visibility. And where the business of women’s sports is headed next.

If you care about the future of women’s basketball — on or off the court — this episode is one you don’t want to miss.

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