STRATEGY & TRAGEDY EXCLUSIVE: Timothy Armoo reveals his cheat codes for success

📕 Buy Timothy Armoo’s book, ‘What’s Stopping You?’ https://www.amazon.co.uk/Cheatcodes-Timothy-Armoo/dp/0241719224

🔥 RSVP to the ‘What’s Stopping You?’ online event on 10th January 2026: https://live.whatsstoppingyoubook.com/

🎤 Book Steph to speak at your next event here: https://www.stephaniemelodia.com/keynote-speaker-resilience-growth-creativity

🤍 Want Steph to mentor you? Apply for 1:1 founder coaching here: https://docs.google.com/forms/d/e/1FAIpQLSchRTqGNNhrN8xph4Gh4RuVJNU_mc31cT8bl08nXRQeM6rd8Q/viewform

-

In this week's episode, Stephanie Melodia interviews Timothy Armoo, entrepreneur, investor, international speaker, and now published author with his new book, ‘What's Stopping You?’ out now.

Best known for founding Fanbytes, a Gen Z–focused influencer marketing agency, which he started while at university — and within just five years, scaled it to 80 employees, raised $2M in funding, and won clients including Deliveroo, Samsung and the UK Government - before selling it in an 8-figure deal to Brainlabs in 2022.

He has since brokered two more exits, earning him major recognition including being names as a Forbes 30 Under 30 honoree, for one. He’s also committed to social impact with the Fanbytes Fund, backing influencer campaigns for Black-owned businesses.

We discuss:

- Normalising success through environment: Timo deliberately exposed himself to success by working in luxury hotel lobbies as a teenager, which helped him mentally rehearse and normalise achievement despite growing up on a council estate in South London.

- "It's not that deep" mindset: How Timo developed a philosophy of relaxed intensity, treating setbacks (like losing a £500k investment) as manageable rather than catastrophic, which reduced stress and improved decision-making throughout his entrepreneurial journey.

- Everything big starts small: His first £5 profit from a tutoring business at age 14 was more significant than his later 8-figure exit because it proved he could execute ideas and make money, establishing the foundation for all future success.

- The power of self-talk and belief: Drawing from books like Psycho-Cybernetics by Maxwell Maltz, he emphasizes being intentional about how you describe yourself, avoiding negative self-definitions and building a "chair of belief" supported by multiple evidence points of past wins.

- Personal tragedy as motivation: His father's death just before launching Fanbytes became a driving force, giving him perspective that business challenges weren't truly catastrophic and fuelling his determination to make the company succeed as a promise to his late father.

-

Which part of this interview resonated with you the most?

Get involved in the conversation:

🤍 Instagram: https://www.instagram.com/stephmelodia/

🤍 LinkedIn: https://www.linkedin.com/in/stephmelodia-keynotespeaker/

🎧 Don't forget to subscribe, rate, review, and share with a friend!