STP 145 | How to Go From Invisible to Unforgettable.

How to Go From Invisible to Unforgettable With a Clear Connection Page
Learn the simple structure to help people say “This is for me” within seconds.

The intro title image was not added to the video file (my mistake!)

This episode is for therapists, coaches, and mission-driven helpers who want to reach more people without burnout. If your website, profile, or “about” page feels more like a resume than an invitation—this is your episode.

You’ll learn why people don’t buy the best services—they buy what they understand the fastest. And how to build a simple, clear page that moves someone from “just browsing” to “this is what I need.”

📌 Top 3 Reasons to Listen

You’ll learn what a “page to show” is—and why it’s more than just a webpage.

You’ll get a simple, story-based structure to help your clients see themselves in your message.

You’ll discover how to write clearly and connect deeply without hype or perfection.

⏱️ Timestamped Highlights

00:50 – The 3 Pillars of Scalable Income (Clarity, Connection, Confidence)

02:00 – Why clients don’t buy degrees—they buy clear solutions

04:00 – “Page to show” defined (Hint: It’s more than just a website)

06:00 – What makes a forgettable profile—and how to fix it

08:20 – Your page is an invitation, not a resume

10:01 – Shark bite problems vs. mosquito bite problems

13:00 – Use “the grunt test” to clarify your message fast

15:00 – Simple headline formula: “I help [who] who feel [what] get [result] so they can [why]”

16:10 – Show the stakes: what happens if nothing changes

18:00 – Build a menu: freebies, workshops, group programs

20:30 – Create a simple 3-step plan to help reduce fear

21:43 – Use proof and reassurance to help the right people self-select

24:00 – Start with a rough draft. Done is better than perfect.

26:11 – Homework: Draft your first “page to show” in a Google Doc

🔗 Resources & Mentions

Free Template: Page to Show Google Doc → https://docs.google.com/document/d/1ixypDQRK_wM9uQ6WPZPfYuoQubQX47nBXkW3XsWo7bI/edit?usp=sharing

Book: Building a StoryBrand by Donald Miller

Inspiration: PrivatePracticeElevation.com (clarity in action)

Mentioned: Catalyst (book on how people change) https://a.co/d/cBObA4B
Connect: [e-mail]

✅ Closing CTA

Your people are scanning for someone who “gets them.” When your words are clear, they’ll stop scrolling and start reading.

You don’t need a perfect page. Just one faithful draft.

If this helped, share it with a fellow helper who’s ready to grow without burning out.