STP 117 | Burnout and the Better Way

Burnout and the Better Way: How to Repackage Your Wisdom Without Starting Over

Scaling Therapy Practice | Episode 117

If you're feeling worn out from back-to-back sessions and thinking, “There’s got to be a better way,” this episode is for you. In Part 3 of our burnout series, we talk about repurposing what you already know—without burning out, quitting therapy, or starting from scratch.

You’ll hear practical, hope-filled ideas for earning differently—by turning your existing expertise into scalable offers that help more people (and free up your schedule). You don’t need more hustle. Just a shift in how you package what you already do best.

Top 3 Reasons to Listen

• You’ll learn how to repackage your most repeated advice into products that scale.
• You’ll see why “small tests” are the best next step—not massive courses.
• You’ll walk away with permission to earn differently without abandoning your calling.

Highlights

• [00:01:09] — The voice inside: “There’s got to be a better way.”
  James names the burnout so many therapists feel—and offers a hopeful alternative.
• [00:04:00] — “You don’t need to do anything new.”
  You already have everything you need. Start with what you repeat most in session.
• [00:05:37] — Island A, Island B, and your course as the bridge
  A practical metaphor for how to think about your course content.
• [00:09:15] — “Put it in drive and go.”
  Why you shouldn’t wait until you have the whole map to start your journey.
• [00:11:33] — Fire bullets, then cannonballs
  How small, low-risk products help you test what works—before you invest big.
• [00:14:00] — Don't bet your schedule on a flagship course
  Avoid burnout by starting with curiosity products that work alongside your practice.
• [00:18:32] — “Your wisdom deserves to be shared.”
  Encouragement to stop hiding your brilliance behind the therapy room clock.

Resources + Mentions

• 🔗 15 Ways to Package Your Wisdom – Free resource to help you get started: https://courses.coursecreationstudio.com/store
• 📘 Great by Choice by Jim Collins – The “fire bullets, then cannonballs” metaphor
• 🎙️ Danny Iny – Course creation insight on learning by doing

Scaling Therapy Practice podcast:

• Episode 115: Burnout Is Not a Badge of Honor—And What to Do About It
  Listen on Apple Podcasts
• Episode 116: Beliefs That Lead to Burnout
  Listen on Apple Podcasts

Closing Invitation

You don’t have to quit therapy to earn differently. You need to repackage what you already know. If you’ve felt stuck or exhausted, this might be your small, faithful next step.

Your course might be the answer someone’s been praying for.
Let’s build something together.