STORYTELLING SHIFT: Email Marketing Decline, Taylor Swift Launch Lessons (Ep. 015)

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Is email marketing finally losing its edge? Joanna and Michelle unpack why social-first creators are outperforming inbox campaigns—and what Taylor Swift’s newest album rollout teaches us about storytelling, polarization, and pre-launch mismatches.

What You’ll Learn:

• Why “storytelling content” now outperforms how-tos and tutorials—and how to shift your messaging to match.
• What Taylor Swift’s The Life of a Showgirl reveals about audience expectations, brand alignment, and staying polarizing on purpose.
• How to adapt your marketing when your email list stops converting—and why on-platform sales are the new frontier.
  
  

Timestamps:

00:00 - Introduction
03:15 – The blurred line between business and personal life for creators
10:42 – Storytelling vs. teaching: the new era of content marketing
14:25 – Learning YouTube ads in-house (and why most agencies miss the mark)
22:10 – The fall of email marketing for creators and rise of on-platform sales
42:00 – Taylor Swift’s The Life of a Showgirl: pre-launch mismatch and fan expectations
55:20 – The power of polarization and authenticity in personal branding

References & Resources:

• Ramit Sethi
• ManyChat
• The Life of a Showgirl — Taylor Swift

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