SS268: What is Gross Rent Multiplier

Gross Rent Multiplier (GRM) is one of the most commonly used metrics in real estate investing but it’s also one of the most misunderstood.

In this Strategy Saturday episode, Charles Carillo breaks down what the Gross Rent Multiplier is, how investors actually use it, and why most investors misuse it when analyzing rental properties.

GRM is a fast, back-of-the-napkin screening tool that can help you evaluate dozens of deals quickly but relying on it alone can lead to bad investment decisions. This video explains when GRM is useful, when it becomes dangerous, and what critical factors it completely ignores, including expenses, CapEx, vacancy, and financing.

If you invest in rental properties or multifamily real estate, this episode will help you avoid common analysis mistakes and improve your deal screening process.

What You’ll Learn in This Video:

• What the Gross Rent Multiplier (GRM) actually measures

• How to calculate GRM correctly

• When GRM is useful for screening deals

• Why GRM can be misleading if used incorrectly

• Key limitations most investors overlook

• Why GRM is not a replacement for full underwriting

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