SPMS Podcast 26 – Step 8 – Testing and Tracking Your Internet Marketing

Most dealers make the mistake of thinking that once they build a new website, deploy a new AdWords campaign, start sending out a newsletter or start posting to Facebook, that they’re done with that part of their business. Nothing could be further from the truth!

Consumer preferences change, competitors get smarter and search engines like Google get “smarter” in terms of the results they provide their users.

There are many different things you can change, update or modify to generate more traffic, clicks and leads. Some are related and cross over into other areas like website copy, headlines and keyword placement.  Others like Facebook ads and AdWords are similar but require different strategies.  

You’ll learn test you can run on your website, on-site SEO & content, e-mail marketing, AdWords, social media and much more. 

Dave Carleton
 https://SpaPoolMarketingSuccess.com