SPECIAL EPISODE: From East Asian Journalism to Climate Communications: Terra.talk x Climate Swings w/ Michael Ethan Gold

In this special crossover episode, we flip the mic: I sit down in the guest chair for a heart-to-heart with Jae Canetti of Terra.talk, the official podcast of Terra.do. Together we dive into the strange, sprawling world of climate communications—from my early days in global media (Global Times, Reuters, The Economist Group), to launching Word Clouds, my climate communications consultancy, to my reflections on how AI, authenticity, and attention economics are reshaping storytelling. The conversation ping-pongs from greenwashing and the economics of journalism to the human pulse behind good communications, the rise of curated communities over clickbait, and that infamous 2020 “Orange Sky Day” that pushed me fully into climate work. It’s a lively, meta, and sometimes philosophical tour through why we talk about climate the way we do—and why it still matters to keep talking.

Notes and resources

* Michael Gold’s LinkedIn

* Climate Swings homepage

* Climate Swings Substack

Get full access to Climate Swings at climateswings.substack.com/subscribe