This episode discusses the blog article “Phrases Over Keywords: Semantic Content Optimization” by Ralf Dodler on Dodler Consulting. This article emphasizes the shift from keyword-based to phrase-based search engine optimization for content. It argues that phrases, rather than individual keywords, better capture the thematic core and user intent, resulting in more relevant copy. The author explains how semantic optimization works by recognizing typical language patterns that convey meaning and are analyzed by search engines. Practical advice is given on how to find such relevant phrases and use them specifically in the writing process to make texts more structured, credible and user-friendly. Finally, a checklist is presented for checking the semantic quality of content and building topical authority. The conclusion emphasizes that phrases structure meaning and thus form the basis for effective communication.

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This episode discusses the blog article “N-Grams Explained: Pattern Recognition in Text” by Ralf Dodler on Dodler Consulting. It explains the concept of N-grams as a tool for recognizing patterns in texts. It illustrates how N-grams break down language into word sequences to reveal recurring combinations and linguistic habits. The article shows how N-gram analysis can improve the quality of content by revealing thematic relevance and semantic gaps, and how N-gram optimization leads to more precise and coherent texts, while also explaining typical application errors and the benefits of N-gram tools.

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This episode discusses the blog article “Impressions without clicks: Recognizing causes & increasing CTR” by Ralf Dodler on Dodler Consulting about the phenomenon when online content is frequently displayed (impressions) but rarely clicked on. He explains the meaning of impressions and clicks and how the click-through rate (CTR) is calculated and interpreted. The article analyzes typical reasons for this imbalance, such as unattractive snippets, incorrect target groups or unfavorable SERP positions, and offers practical measures for optimizing meta titles, descriptions and content to improve the click-through rate and convert visibility into actual traffic. It also discusses when a low CTR can be harmless.

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