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SEO Authority in an AI World [Grumpy SEO Guy] - Ep. 2
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SEO Authority in an AI World [Grumpy SEO Guy] - Ep. 2
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Narrado por:
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De:
Grumpy SEO Guy tells us how people get SEO wrong, the importance of authority over content quality for rankings, the nuances of local SEO, and how AI is affecting search behavior.
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- Grumpy SEO Guy - Podcast | Reddit
HOSTS: The Growth Marketer Podcast is hosted by:
- Dane Golden, YouTube Strategist and Campaign Manager
VidAction.tv | LinkedIn | YouTube
- Steve Goers, Content Lead - LinkedIn | Unity Gain Marketing
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3 Key Takeaways
1. Authority over Content for Ranking:
The Grumpy SEO Guy says SEO success depends primarily on a website’s authority, measured by backlinks from other high-quality sites, not the intrinsic quality of content. Content quality matters only after visitors reach the site.
2. Local SEO Has Unique Factors:
Local SEO requires a verified Google Business profile, consistent NAP (Name, Address, Phone), citations, reviews, proximity to searchers, and some authority. Ranking locally is distinct from general SEO.
3. AI and SEO Today:
AI tools pulling answers from search results do not replace SEO. Traditional SEO still determines visibility, while AI usage by users mostly affects discovery. Good SEO paired with quality marketing ensures long-term visibility.