Episodios

  • SEO 101 Episode 499 - Google TLD Redirects, AI Updates, and Boosting Engagement Strategies
    Apr 16 2025

    In this solo episode of SEO 101, Scott Van Achte explores Google's recent core update that impacts organic ranking overlaps and highlights the importance of high-quality content. He reviews the updated Quality Raters Guidelines, discusses AI's influence on search visibility, and shares actionable strategies to enhance engagement and optimize for AI-driven searches.



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    23 m
  • SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt
    Apr 9 2025

    In this episode, we explore signs of a potential Google core update affecting rankings, Reddit's sneaky ranking successes using AI, and Google's new AI-generated summaries in Knowledge Panels. We also discuss an exciting opportunity for an AI crawler version of the robots file called LLM.text.



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    21 m
  • SEO 101 Episode 497 - Adapting SEO for 2025 and Optimizing for AI Overviews
    Apr 2 2025

    In this solo episode, Ross Dunn explores the key insights from Google's March 2025 Core Update, including the effects of AI on search strategies. He discusses how to adapt to the latest changes and compares selling on marketplaces versus your own website, offering practical tips to enhance your online presence. Tune in for expert advice!



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    19 m
  • SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI Errors
    Mar 24 2025

    In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine result click-through rates to plummet, and they address the challenges of AI accuracy in search engines and its implications for digital content creators.



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    29 m
  • SEO 101 Episode 495 - Google Search Decline: AI Preferences, User Trust, and Ranking Volatility
    Mar 17 2025

    In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent VOX Media survey revealing declining trust in Google Search, with a shift toward AI tools.

    They discuss Google's updates for personal info removal, local SEO strategies, and AI ranking volatility, emphasizing the need for diverse content to improve visibility in evolving search landscapes. Tune in to learn how to adapt your SEO strategy for better visibility!



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    32 m
  • SEO 101 Episode 494 - Google Search Changes: 'All Results' Rename, Local Listing Drops, Audio SEO Insights, and Review Count Bug Fixes
    Mar 3 2025

    In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent Google search updates, including the renaming of the “All Results” feature, the removal of pagination numbers, and new image search capabilities.

    They discuss the impact of local listings on organic results, the benefits of audio versions for SEO, and review count bug fixes. Don't miss these essential takeaways!



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    32 m
  • SEO 101 Episode 493 - AI Overviews Impacting Click-Through Rates, Recipe Blog User Experience Guidelines, and Local Reviews Bug Fixes
    Feb 18 2025

    In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the significant decline in click-through rates due to Google's AI Overviews. They discuss new guidelines for recipe blogs to enhance user experience, and address a recent bug affecting local reviews. Tune in for insights on these critical SEO developments and their implications.



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    38 m
  • SEO 101 Episode 492: Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement Updates
    Feb 3 2025

    In this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates, site reputation abuse enforcement in Germany, and Google AI Overviews offering coding assistance. Tune in for essential SEO insights!



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    29 m
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