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Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

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In this episode, we'll discuss:

- The different outbound sequences Teddy uses

- His cold-calling framework

- How to use your analytics and reports to improve your results

Teddy Frank was a top-performing SDR @ Atrium

Teddy set a record for the most outbound meetings booked in a quarter (Q1 - 77 meetings). In Q1, he booked 50 meetings via cold calling, with a conversation-to-meeting booked rate of 27.7%.

Connect with Teddy on LinkedIn

⁠https://www.linkedin.com/in/teddy-frank-690b501b7⁠

Here’s a bit more info about Teddy's accounts and buyer personas:

- Personas -> 2nd Level+ Sales and RevOps Leaders (occasionally SalesDev)

- Industries -> Software Development, IT Services / Consulting, Computer / Network Security

- Org Size -> 51+ folks in sales org (ranges from 300 - 10k employees)

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📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: Elric Legloire ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Chapters

(00:00) Top SDR

(03:54) Defining Top Tier Accounts

(07:18) Handling Objections and Referrals

(10:13) Call Calling Strategies for Booking Meetings

(11:10) Philosophy for Booking Meetings with Directors and VPs

(12:05) Structuring the Cold Call Pitch

(14:24) Using Relevant Statements and Assumptions

(15:22) Pain and Solution Statements in the Pitch

(18:47) Going for the Close in the Pitch

(20:15) Handling Objections and Sending More Information

(21:39) Asking for a Specific Follow-Up Time

(22:38) Handling Objections to Booking a Meeting

(25:05) Researching Prospects and Private Equity Companies

(26:30) Understanding the Challenges of Rev Ops Leaders

(28:59) Using Research to Improve the Pitch

(30:54) Using Analytics to Improve Conversion Rates

(32:50) Calling After 5 PM for Better Results

(40:59) Advice for New SDRs

Get full access to Outbound Kitchen at

⁠outboundkitchen.substack.com/subscribe

⁠⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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⁠Grab the prompts we used in this episode here https://elriclegloire.gumroad.com/l/PerplexityAIprompts

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When you're ready

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⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠

⁠⁠⁠🐦 Connect on X ⁠⁠

Chapters

(00:00) Overwhelmed by Research?

(01:04) 3 Reasons to Choose Perplexity Over GPT or Google

(02:02) How NOT to Use Perplexity

(02:55) Using Perplexity for Effective Account Research

(03:27) Example 1: Researching a Private Company (Nooks)

(10:30) Example 2: Researching a Public Company (Eventbrite)

Get full access to Outbound Kitchen at

⁠outboundkitchen.substack.com/subscribe

⁠⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

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3 things you'll learn in this episode, the 3 pillars of successful sales development:

- Targeting

- Outreach Health

- Messaging

Tito Bohrt is the CEO of Altisales

Tito's results:

- Has built 70+ SDR teams from the ground up

- Sourced over $100M in revenue for his clients.

Connect with Tito: ⁠⁠https://www.linkedin.com/in/titobohrt/⁠

Looking for an SDR job? ⁠https://www.altisales.com/careers⁠

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📬 For more prospecting and sales development tips, join 3,301 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: Elric Legloire ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠

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Timestamps:

(0:00) Meet the CEO Behind 70+ SDR Team Success Stories

(0:54) Multichannel outreach: what’s working today

(2:16) Boosting SDR Team Connect Rates

(6:49) Crafting Precision: Account Targeting and Scoring Demystified

(11:57) Navigating Buyer Personas

(15:43) Unlocking Pain Points: Deciphering Prospect Challenges

(18:25) Lead Distribution Pitfalls: Two Missteps Costing You Big

(23:40) The Pulse of Effective Outreach

(25:11) The Ideal Number of Sequences

(27:55) When Should You Tweak Your Sequences

(30:46) Understanding Statistical Significance in Sales

(33:00) Reflection: Tito's Greatest Misstep in Messaging

(36:12) 3 Sales Books Transforming Tito’s What He Learned Sales Journey

(38:29) Tito's Evolution: what he learned from the Last 5 Years

(40:39) Empowering SDRs: Tips from the Frontline

Get full access to Outbound Kitchen at

⁠outboundkitchen.substack.com/subscribe