In this episode of On Stage, we bring you a joint conversation with Dee and Jimmy Haslam of Haslam Sports, one of the most influential ownership groups in American sports. Recorded on October 2, 2025, at Leaders Week London, this discussion offers an inside look at how the Haslams approach ownership, leadership, and long-term community impact across their portfolio: the Cleveland Browns, Columbus Crew, and Milwaukee Bucks. In a thoughtful and candid conversation with BBC Sport presenter Sarah Mulkerrins, the Haslams explore:

• A Unified Sports Vision: How ownership across the NFL, MLS, and NBA fits into a broader mission driven by community, culture, and competitive success.
• Leadership Philosophy: Their approach to hiring great people, supporting strong leaders, and maintaining organizational alignment during both highs and lows.
• Community Responsibility: Why civic pride and long-term social investment are fundamental to their sports ventures.
• Infrastructure & Legacy: How stadium development, fan experience, and city partnerships shape the future of their franchises.
• Owning in a New Era: What modern ownership requires, from patience to adaptability to purpose-driven strategy.

This is an insightful and grounded look at how two leaders think about sports not simply as businesses, but as platforms for generational impact.

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In this episode of On Stage, U.S. Olympic & Paralympic Properties CEO John Slusher joins Sports Business Journal Editor-at-Large Terry Lefton for an insightful conversation about the business engine powering the upcoming Los Angeles 2028 Olympic and Paralympic Games.

Recorded on September 17, 2025, at SBJ’s AXS DRIVE conference in Los Angeles, this discussion explores how Slusher — a longtime Nike executive who helped architect some of the brand’s biggest global partnerships — is now applying that experience to redefine how the Olympics engage fans, brands, and communities.

Key themes include:

• Commercial Innovation: How LA28 is building a dynamic, data-driven sponsorship model for a new era of global sports marketing.
• Partnership Ecosystem: The vision for connecting brands to the Olympic and Paralympic movements through creativity, purpose, and long-term value.
• From Nike to LA28: Lessons Slusher brings from decades at Nike, and how those insights shape his approach to leadership and brand storytelling.
• Fan Engagement & Cultural Relevance: Why LA28 aims to make the Games as culturally connected as they are competitive.
• Legacy & Growth: What success looks like beyond 2028 — for Los Angeles, Team USA, and the broader Olympic ecosystem.

It’s a fascinating look inside the commercial blueprint of one of the most anticipated events in global sports — and what it takes to translate the world’s biggest stage into lasting impact.

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In this episode of On Stage, Richard Masters, Chief Executive of the Premier League, joins Karthi Gnagnasegaram, Presenter and Host, for an in-depth conversation on the evolving strategy behind the world’s most-watched sports league.

Recorded on October 2, 2025, at Leaders Week London, this discussion explores how Masters and his team are steering the league through a period of transformation—balancing commercial success with the long-term integrity of the game.

Key discussion points include:

• Global Growth: How the Premier League continues to strengthen its international influence and deepen fan engagement around the world.
• Financial Sustainability & Competitive Balance: Insights into new regulatory approaches, investment models, and how the league maintains parity while attracting global talent.
• Media Rights & Innovation: How evolving technology and viewing habits are reshaping the league’s broadcast and digital strategy.
• Governance & Independence: Masters’ view on maintaining stability and credibility amid increasing scrutiny and proposed regulatory changes.
• The Future of Football: His reflections on the league’s broader responsibility to the sport, from grassroots development to global representation.

This conversation offers a rare look behind the business of football—from one of the game’s most influential executives—providing valuable lessons for anyone navigating growth, regulation, and innovation in global sport.

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