S5E29 - How to Win Large B2B Contracts: 5 Essential Sales Tips With Mike Lander

Are you wondering how to win large B2B contracts?

Ever wondered what makes the difference between a successful enterprise sale and a missed opportunity? If you’re building an enterprise SaaS business and want to close large contracts more effectively, this episode is for you.

Sean hosts Mike Lander the CEO of Piscari, a seasoned expert in procurement and sales strategy, shares five crucial tips to help you avoid wasting months on bids that don’t progress. His insights on navigating the procurement process are essential for tackling the challenges of selling to large organizations and closing more deals.

Key Timecodes

• (00:36) - Show intro and background history
• (05:45) - Deeper into his career journey
• (12:28) - Understanding his business philosophy
• (17:04) - Commercial break (TYKR mobile app)
• (17:46) - Deeper into his marketing strategies
• (18:17) - How to qualify to better sales opportunities
• (24:59) - Deeper into his sales strategies
• (29:46) - How to negotiate a more profitable deal
• (32:23) - Guest hot tips
• (37:38) - One more key takeaway from the guest
• (40:11) - Guest contacts